Strategy Director

Towson, Maryland | Permanent | Job ID #64611 |
Posted Last Week

Our client, a leading digital agency in the healthcare space, is looking to add a Strategy Director to their team. This is a permanent position looking to start right away.

What you will be doing:

  • Lead development of CRM program strategy and plans which will include lead generation strategies and conversions
  • Take existing patient journeys and turn them into actionable CRM journeys by using existing research and planning for additional research.
  • Evolve content strategy for CRM programs.
  • Plan for testing to drive optimization of creative and another program.
  • Collaborate with internal media specialists to measure CRM programs and grow current tagging and tracking, analyze monthly/quarterly results, and create recommendations.
  • Collaborate directly with key client stakeholders.
  • Create creative briefs to provide direction to developing media assets and CRM programs.
  • Work with data specialists to bring CRM plans to life within marketing technology tools, make sure strategy and plans are met.

About you:

  • 7-10 years of B2C marketing and CRM program development at an agency, consultancy, or within the marketing department.
  • Familiarity with pharma and/or regulated industries is preferred, but not necessary.
  • Must have experience developing strategies and activations across CRM and owned marketing/eCommerce sites.
  • Initiated, managed, and led the creation of deliverables i.e. customer journeys, program strategies, content strategies, data drive communications, etc.
  • Highly competent in independent settings with clients.
  • Quantitative and qualitative analysis from multiple sources to generate insights.
  • Develop marketing and CRM strategy frameworks and comprehensive plans
  • Comfortable operating in an ambiguous and dynamic environment.

Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.