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Omnichannel Digital Strategist - Consumer Migraine - Pharma

Madison, New Jersey
Freelance | Job ID #68952 | Posted Last Month
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Our client, a pharmaceutical organization, is looking for an Omnichannel Strategist (Consumer Migraine) to join their team for a contract role! 

Omnichannel Strategist (Consumer Migraine) Responsibilities: 

  • Lead omnichannel and customer experience design and CRM/Digital expertise in support of the Brand team
  • Guide development of impactful and relevant in-field team tools and assets (sales aids)
  • Lead pathfinding brands on proof of concepts/pilots for emerging digital capabilities
  • Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (i.e., Social, email, website touchpoints, etc.)
  • Collaborate effectively in a matrixed environment with Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners
  • Maintain a deep understanding of Brand customer insights, journey and segmentation strategies - and apply them to CRM/Digital campaigns and programs
  • Lead cross-functional team (Brand/Omnichannel/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy
  • Provide input and inspiration through active participation in the annual brand strategy and tactical planning process
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help organization anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives
  • Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.)
  • Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g., CRM database management)
  • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch
  • Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices
  • Understand and execute data capture and data privacy (opt management) consistently across all channels
  • Identify new or unique Brand CRM/Digital data requirements needed for program


Omnichannel Strategist (Consumer Migraine) Qualifications: 

  • Bachelors degree in Business or Marketing with seven to ten plus (7-10+) years of CRM/Digital experience
  • Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening
  • Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics
  • Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity
  • Must have experience with personalization, 1:1 approaches/data capture techniques (i.e., email, addressable media, dynamic web), application of legal/privacy terms & conditions
  • Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-forms/measurement plans/marketing analytics
  • Ability to work and lead independently initiatives without day to day supervision
  • Able to prioritize & gracefully manage competing priorities to ensure deadlines are met
  • Collaborative nature and ability to influence and guide cross-functional stakeholders
  • Exceptional functional knowledge and expertise on digital marketing platforms:  e.g. CRM, email marketing best practices, marketing cloud technology
  • Acumen for how digital agencies operate: scope of work process/management, timelines
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings
  • Excellent verbal and written communication skills
  • Attention to detail and follow-through on execution
  • Strong project management abilities and critical work tool experience:  e.g. Excel, Visio, MS Project, PowerPoint
  • Positive all for one approach to team deliverables and priorities
  • Builds strong relationships to enable higher performance
  • Learns, fast, grasps the essence and can change course quickly where indicated
  • Raises the bar and is never satisfied with the status quo
  • Creates a learning environment and open to suggestions
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality
  • Demonstrate a servant-leader approach while bringing deep subject matter expertise

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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