Optimization Manager

Century City, California | Freelance | Job ID #47635 |
Posted Last Month
 
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Our client, a Broadcast Network, is seeking an Optimization Manager to join the team.

  • Own and be the resident marketing expert, leveraging testing tools to drive growth on conversion platforms such as web, mobile, and living room devices
  • Effectively partner with cross-functional groups to own and execute Test agendas from start to finish (e.g. test length, KPIs, A/B test vs. MTV, etc)
  • Develop test matrices and rolling calendars for relevant testing, using statistically valid principles.
  • Clearly communicate testing plan and key results to a spectrum of audiences
  • Perform hands-on, end-to-end development and QA of all marketing tests that need to be developed within our testing platforms which includes collaborating with developers to build out requirements to execute on test needs, if not already existing
  • Keyword research and optimization to use in app store copywriting and improve search visibility.
  • Liaise with mobile and OTT platforms to gain regular promotion and featured placements throughout the year and manage creative teams to produce app store assets
  • Provide influence and management from a marketing perspective for proper optimization capabilities. Partner and influence cross functional groups to deploy optimization requirements for marketing

Musts:

  • Bachelor’s degree in Business Administration or related field
  • 3-6 years of digital marketing experience in a consumer ecommerce, finance or retail business ideally with experience across both mobile and web platforms
  • 3-6 years of hands on experience in optimization of customer conversion levers e.g. landing page content, creatives and other contributors towards minimizing abandoned transactions.
  • Track record of achieving statistically significant lift via conversion rate optimization in high growth, consumer facing platforms
  • Well versed in testing methodologies and hands on knowledge of tools, such as Adobe Target and Optimizely
  • Strong technical acumen, knowing how to size projects between quick front end vs heavy back end, communicates well with product owners & technical teams
  • Strong analytics experience, with knowledge of what data to look for and help articulate both the rationale for data creation as well as the insights that result from the data
  • Basic experience coding with HTML, CSS3, and some jQuery/JavaScript is a plus
  • Proven experience in presenting and reporting on key metrics and judgement to use the appropriate data visualization to represent performance results or insights to inform plans
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V