Paid Search Manager

San Francisco, CA | Freelance | Job ID #46592 |
Posted Last Month
 
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Here's an outstanding opportunity to work for the largest ticket marketplace in the world and be part of the team shaping the future of global commerce!

Onward Search is in immediate need for a Paid Search Manager to own and drive a sizable revenue for the company with defined ROI growth targets and to continuously elevate paid search marketing performance.

Responsibilities:

  • Bring clarity to KPIs, performance drivers, and competitive trends
  • Manage and measure performance across an evergreen portfolio of keyword targets, but execute ad hoc strategic campaigns with separate goals and budgets as the landscape shifts
  • Build scalable automated solutions to stay ahead of the trend
  • Work through automation, tagging, and data integrity issues with cross functional stakeholders in Engineering and Analytics as they arise
  • Work with engineering to deliver new features and enhancements to bidding models, rules, and automatic asset generation
  • Work alongside an innovation pod to continuously generate ideas to improve paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding
  • Be fiercely competitive and engender a sense of urgency, creativity, and curiosity for how our client continues to outperform the competition in SEM, and drive stakeholders in analytics and engineering to deliver the required data and tools to do their jobs effectively

Requirements:

  • 4+ years of relevant digital marketing and strategy experience, with active / hands-on performance marketing experience a plus
  • Deep understanding of paid search optimization and market dynamics driving cost and returns
  • Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient grown
  • Powerful communicator with ability to engage and influence both teammates and senior management
  • Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of: Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
  • Passion for live events - sports/concert/entertainment enthusiast a plus
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V