Paid Search Marketing Manager

Oakland, CA | Freelance | Job ID #44722 |
Posted Last Month
 
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National healthcare client is seeking a PAID SEARCH MARKETING MANAGER to jump in for approx 3 months. The perfect candidate will have 3+ years of hands-on paid search experience where your efforts have driven paid search campaigns that have improved business. Experience with managing multiple projects at once with large budgets.

SKILLS:

  • Manage the day-to-day Paid Search Marketing campaigns in partnership with company's search agency, including campaign optimization, budgeting, testing and reporting
  • Provide strategic direction to the agency to inform prioritization and project roadmaps
  • Optimize and report on identified KPI’s
  • Budget management, including budget pacing, projections, invoicing and billing
  • Manage keyword refinement and expansion, ad copy and landing page testing
  • Partner with agency on landing page maintenance and testing
  • Testing and QA-ing new campaign initiatives, i.e. sitelinks, extensions and engine betas
  • Execute on channel expansion around mobile, 2nd tier engines and RLSA
  • Maintaining relationships with company stakeholders and external partners, including Google, Bing, Optimizely and others

REQUIREMENTS:

  • Hands-on Paid Search Marketing experience for 3+ years
  • Experience managing complex accounts with multiple campaigns and large budgets ($10MM/year) a plus
  • Ability to think strategically with a willingness to dive into the data
  • High degree of proficiency with Google AdWords & Marin Software (or equivalent)
  • Preferred exposure to web analytics platforms like Google Analytics and WebTrends
  • Proven track record of driving Paid Search Marketing campaign success that improves business results
  • BA/BS degree required

Apply today, we look forward to reviewing your resume!

Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V