Paid Search Technologist

Cincinnati, Ohio | Freelance | Job ID #61852 |
Posted Last Month
 
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Our client, is seeking a Paid Search Technologist.

DESCRIPTION:

  • A Paid Search Technologist is responsible for managing eRetail Paid Search campaigns and ensuring they are efficiently delivering on specified KPIs
  • This includes regularly monitoring campaign performance metrics and budgets and making optimizations as needed
  • Communication is a key aspect of this role as the Paid Search Technologist will be communicating with the internal customers, retailer platforms and team Data Scientists
  • This role requires a high level of comfort navigating a wide variety of retailer websites, paid search platforms as well as Microsoft team spaces and SharePoint folders
  • The Paid Search Technologist is expected to have a firm grasp on their brands online presence especially in the search results space across all relevant retailers
  • Expected Deliverables: Communication with the brands/categories and paid search platforms/retailers is an important part of this role

MUST HAVES:

  • Will be working on eCommerce retail Search Campaigns (walmart.com, target.com, etc.) to drive ecommerce sales on the customer side
  • Bachelors degree REQUIRED
  • Experience managing digital campaigns in retail sites. Managing of the campaigns includes: site activity, reporting of KPIs, aligning data with with brand goals
  • Familiarity with PowerBI, Excel, Pivot Tables, and manipulating data required
  • This is a brand facing role - individual with have direct contact with the brand business teams
  • Must be able to work in a fast pace environment, have excellent communication skills and attention to detail
  • Must be able to navigate from dashboard to dashboard and aggregate the data for the brand team for impacts and changes
  • Experience with Python, Paid Search Platform (Amazon, instacart, careernetwork), eRetail preferred
  • Understanding of algorithms (abstract concepts, no coding) preferred
  • Day to day responsibilities include: optimization of eRetail campaigns, testimony pieces, bids to win on items, budget changes throughout the week, recommending changes to the brands
  • Individual will need to come up with the best strategies to follow in order for a brand to win a retail site. The team will look to this individual as the SME for executing win strategies

REQUIRED:

  • 2-3 years experience working in digital media and marketing
  • Very strong communication skills are required and are critical for all parts of this role
  • This is a client facing role - communication with customers will be required
  • Extreme attention to detail is mandatory
  • There are constant moving parts associated with paid search - budget changes, SKU changes, strategy changes
  • Missing a detail can result in significant overspend or promoting products that aren’t aligned with the brand’s strategy
  • Expert level Excel, Team Space and SharePoint skills are required
  • Comfortable navigating multiple dashboards, retailer websites, team spaces and SharePoint folders to monitor and manage paid search campaigns
  • Strong interest in continuously monitoring paid search results across multiple retailers Interest in working in the eRetail Paid Search Space

PREFERRED:

  • Paid search experience would be beneficial but is not required
  • Experience with a paid search platform (Criteo, Promote IQ) Power BI
  • Familiarity with the online shopping space (Target.com, Walmart.com, etc); last mile grocery delivery (Instacart.com, Shipt.com, etc) Basic Python (or other programming) skills could be useful but are not needed for this role
  • There are no programming tasks associated with this role. A basic understanding of algorithms is not needed but could be beneficial in understanding how bidding algorithms, etc work

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.