Paid Social Coordinator

Atlanta, GA | Freelance | Job ID #45609 |
Posted Last Month
 
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Onward Search is currently hiring for Paid Social Media Coordinator! This is an indefinite contract with health benefits included. Client is located in Dunwoody, GA.

The Paid Social Coordinator focuses on learning and applying paid social and native best practices to media campaigns. Paid Social Media Coordinators help develop strategic social media paid strategies for the client's brand portfolio. The role requires a broad range of skills including collaboration with integrated team to guide strategic social planning on various platforms, identifying targeting tactics based on campaign briefs and defining media goals measured against precise KPIs and ongoing internal and client education. The role requires commitment to driving innovative paid media solutions and flawless execution.

Description of Role:

  • Hands-on-keys experience setting up Social Media DR, Brand and engagement campaigns through Paid Media tool on: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube
  • Monitors day to day optimization, delivery, and results
  • Optimizes campaigns daily, monitoring performance against campaign KPI’s, trends in conversion metrics and CPC/CPM fluctuations
  • Analyzes correlations between the various platforms to identify patterns and conversion attribution
  • Ensures that all campaigns are delivered effectively and profitably and identifies any areas which require support
  • Traffic DCM tracking tags for paid social and native campaigns
  • Creates brand reporting which includes data and results
  • Actively make sure you are knowledgeable on at least one channel’s ad products package

Essential Attributes:

  • Bachelor's degree in any field required with focus on advertising, communications, journalism or social media preferred
  • 2-4+ years of agency experience including social media/digital marketing, social media planning, social platform strategy development, or analytics
  • Demonstrates success in developing and executing social/digital media campaigns with paid media on various social platforms
  • Overall understanding of media landscape including all digital and traditional media channels
  • Effective time management and organizational skills, as well as strong attention to detail
  • Ability to communicate effectively to internal and external stakeholders
  • Ability to understand client's business objectives and how they translate into media objectives and strategies
  • Strong knowledge of interactive marketing concepts and best practices
  • Strong experience with 3rd party ad-servers and tagging
  • In-depth knowledge and experience navigating Facebook Insights, Power Editor, Ads Manager and conversion tools, Twitter ad dashboard, analytics and conversion tools, Pinterest analytics and third-party optimization tools
  • Proficient on digital media research and performance applications (Comscore, Nielsen, Simmons, etc,
  • Strong mathematical skills required

Thanks for checking out this role, if you are interested in the position, apply now!
 

 

 
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V