Paid Social Media Manager

Denver, California | Freelance | Job ID #54828 |
Posted Last Month
 

Onward Search is searching for a Paid Social Advertising Specialist to join our Paid Media team in Denver, Colorado.

The ideal candidate will have advanced knowledge of how to set up and continually optimize paid social media campaigns using key performance indicators with a minimum of 2 years’ experience in paid social advertising. The Paid Social Advertising Specialist will possess an understanding of how paid social platforms and campaigns align with client objectives across branding and direct response initiatives.

ESSENTIAL FUNCTIONS

Campaign Management

  • Set up, manage, and optimize paid social media buys using key performance indicators to drive business results and performance

  • Follows platform best practices across paid social campaigns to maintain agency’s Preferred Facebook Marketing Partner for Agencies status

  • Oversee flawless execution with direct campaign management using self-serve paid social platforms

  • Work with social platform representatives for troubleshooting or optimization recommendations

  • Manage client approvals, campaign budgets, pacing, and placement optimizations

  • Multitask and work autonomously on assigned client projects to meet all deadlines

  • Use media buying system to update campaign budget changes and oversee vendor billing reconciliation

Reporting & Communication

  • Develop and communicate campaign performance against client business objectives and KPIs, both written and verbally

  • Critically analyze and process campaign data to develop key insights, recommend optimizations, and address implications based on performance

  • Present client facing communications as well as educational overviews to digital and non-digital stakeholders using a storytelling reporting format

REQUIREMENTS

  • 2+ years of experience in paid social media campaign buying, preferably within an integrated, digital communications environment at an agency or brand

  • Knowledge in audience creation and segmentation, targeting tactics, campaign management, and campaign optimization across all paid social platforms

  • Deep understanding of paid social media advertising platforms, including Facebook Ads Manager and LinkedIn Ads, preferably also with knowledge in Pinterest, Twitter, and Snapchat Ads

  • Experience with paid social creative development and best practices a plus

  • Solid interpersonal and teamwork abilities – collaboration is a critical requirement

  • Ability to work on multiple tasks with strong organizational skills

  • Exceptional attention to detail

  • Ability to uncover and resolve issues, escalating to Director when appropriate

  • Excellent verbal & written communication skills

  • Ability to work under pressure and meet deadlines

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.