PEGA Marketing Management Consultant

Walnut Creek, CA | Freelance | Job ID #60414 |
Posted Last Month
 
This job is no longer available.
You can view related vacancies or set-up an email alert notification when similar jobs are added to the website using the buttons below.

 

Our client, a top insurance company, is looking for a PEGA Marketing Management Consultant.

JOB RESPONSIBILITIES:

  • Provide strategic guidance to IT and the Marketing organization to re-envision how we can optimize our utilization of the Pega Marketing application, while simultaneously rolling up their sleeves and helping us to operationalize our intake process and current backlog of enhancements
  • Understand marketing business needs and strategies, then synthesize them into an actionable roadmap of enhancements, new capabilities and business process changes - opportunities to organize and market differently than we do today
  • Call out bottlenecks and skills gaps in both IT and the business that are getting in the way of taking action on the opportunities that have been identified
  • Organize our existing tactical backlog of Marketing application enhancements, writing requirements, epics and/or user stories where necessary to demonstrate to product owners and/or marketing analysts how to create good actionable Decision Management documentation for the system architects
  • Identify data management requirements needed as part of a holistic data strategy, and be the “voice” for the marketing automation application
  • Be the “acting Product Manager” taking weight off the current team and Growth Product Manager, helping us get our product and operational ducks in a row
  • Size and craft CBAs for recommended enhancements that are too large for the current operational team

GOALS FOR THIS PERSON:

  • Improve speed/efficiency for delivery of tactical and strategic marketing demands, resulting in improved operational efficiencies for Marketing and improved lead quality for every Marketing-generated lead
  • Provide clarity and insight into Marketing demand backlog, business benefits and priorities of each request and how they tie to strategic pillars and themes – Ensure we are only working on initiatives that drive real business value with the right priority and urgency. (Help us get out of the “Everything is critical” or “Nothing is critical” mentality we are currently stuck in.)
  • Define a proactive roadmap of capabilities that empower the business to manage their own destiny, (i.e. Empower the marketing delivery team to manage Next Best Action recommendations and priorities holistically for the organization.) and deliver on growth goals through marketing automation in 2021 and 2022

SKILLS + EXPERIENCE:

  • Pega Certified Decisioning or Marketing Consultant
  • Significant experience implementing Pega Marketing applications with a variety of clients to support Digital Marketing campaigns, Outbound Batch marketing and Always-on outbound customer engagement

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
Apply

SHARE THIS JOB

Turn on email alerts for this search

About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.