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Performance Marketing Manager - Paid Social
New York
Freelance | Job ID #71413 | $30 - $40 hourly | Posted 3 weeks ago
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Onward Search needs a Performance Marketing Manager, Paid Social for our client a recruitment marketing organization working with some of the largest brands in the world.
You’ll join the Media team to deliver media for accounts of medium to high complexity. The media this individual is responsible for delivering against includes Facebook, Twitter, LinkedIn, Snapchat, and TikTok. This individual will be charged with delivering outstanding results for the accounts assigned.
This is a temp to perm opportunity. It will start part time hours 20-30 hours weekly ramping up to 40 hours weekly with a goal to convert into full-time permanent placement with the client. It is hybrid, onsite 1x weekly in the East Bay area.
To learn more about this Performance Marketing Manager, Paid Social opportunity, apply now and chat with a recruiter today!
As a Performance Marketing Manager, Paid Social you’ll:
Perform Campaign Setup
- Independently work in platform to configure campaigns - setup budgets, targeting, creative and run dates
- Validate budgets against allocated POs
- With support, install and configure pixels to track events and create remarketing audiences. Partner with the Client Integrations team to guide proper event configuration.
- Ensure campaigns are properly configured to deliver against the campaign goals
- Write ad copy with support to align with platform specifications and best practices
Manage Campaign Optimization
- Monitor ongoing performance to identify areas of opportunity
- With support, adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
- Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.
- Communicate with internal teammates to ensure ongoing campaign performance and updates are understood.
Manage Campaign Reporting
- With little support, empower the Marketing and Client Strategy Teams with updates and performance details
- Deliver reporting at agreed upon intervals to demonstrate the outcomes of this media
- Demonstrate depth of knowledge in how media metrics support a client’s stated goals and objectives
- Independently, communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients.
Drive standards into delivery and the team
- Document key information about accounts and setups and ensure information is accurate and updated as needed.
- Adhere to agreed upon procedures to enable scale
- Ensure SLAs are met on assigned accounts
Skills & Experience needed:
- Extremely detail oriented and able to manage multiple projects concurrently.
- Values building and growing relationships.
- Intermediate level of knowledge of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.)
- Process driven
- Skilled oral and written communicator with the ability to work with distributed teams to drive results.
- Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
- Thirst for knowledge and openness to learn.
- Familiarity with recruitment marketing and/or talent attraction a huge plus.
Education and Experience
- 3-5 years of experience in Paid Social roles
- 2 or more years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, etc. Strong experience working with paid media in these platforms. You know how to launch campaigns, review analytics & more.
- Bachelor’s degree in Business, Communications, Marketing or commensurate experience
To learn more about this Performance Marketing Manager, Paid Social opportunity, apply now and chat with a recruiter today!
What’s in our benefits packages:
- Medical, Dental, and Vision Insurance
- Life Insurance
- 401k Program
- Commuter Benefit
- eLearning
- Education Reimbursement
- Ongoing Training & Development
- *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.
At Onward Search, our job is to find you dream jobs.
We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands. And our relationship won’t end with your start date.
More than recruiters, we are your advocates, advisors, and employers of record. We pay weekly, make sure your needs are met, and measure our success by yours. Join us.
DE&I is not just our promise, it’s our passion.
Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.
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Employer Details:
- Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
- Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
- Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
- Onward Search is a drug-free workplace.
Pay: $30 - $40 hourly
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