PPC Manager

Los Angeles, California | Freelance | Job ID #53280 |
Posted Last Month
 
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Onward Search is on the hunt for a PPC Manager to join the team of one of our luxury ecommerce clients. You will report to the CEO and will take ownership of their accounts such as Google, Bing, & Facebook, and will be responsible for updating content, meta info, and URLs.

Responsibilities:

  • Create and manage Adwords campaigns; paid search (SKAGs), product listings (Bing and AdWords), display, video (YouTube shopping, bumper, etc.), remarketing, DSA, and RLSA
  • Perform daily adjustments to increase conversions and CTR while decreasing CPC and CPA
  • Conduct keyword research and competitive analyses and use the results to make recommendations for content updates
  • Track and report on the results of all SEM campaigns & programs and identify areas for opportunity.
  • Ensure compliance with algorithm updates
  • Manage paid/organic Facebook campaigns (dynamic, collections, product catalog, etc.)
  • Write, test and optimize ad copy

Requirements:

  • 2-3 years’ experience working with Google Adwords, Bing, Facebook, Google Analytics, Excel (including pivot tables), WordPress, and WooCommerce
  • Experience with the Google and Bing Search Consoles
  • Data driven, understanding how to analyze and use it to optimize results
  • Solid knowledge of best practices
  • Ability to adjust campaign strategy as Google updates their algorithms
  • Experience with luxury is preferred
  • Prior experience managing up to $50K a month in adwords spend is a bonus
  • Google AdWords and/or Bing certification is a plus

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.