Principal Designer

Miami, Florida | Freelance | Job ID #54873 |
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Onward Search is looking for a Principal Designer to work with one of our clients in the travel/hospitality industry located in Miami, FL! This person will have the opportunity to work with a culture driven first creative team for a contract to hire.


  • Provides tactical and strategic leadership over a subset of design teams within the digital organization, defining a strategy for guest experience and functionally executing product design and delivery across multiple brands
  • Be the expert for design and guest experience, owning and driving end to end product design for at least one critical product vertical in our digital org, responsible for multiple tracks of work within that vertical
  • Chart out holistic connections between business verticals, threading them together into functionally beautiful design systems, rich with purpose and soul
  • Formulate both high-level and detailed design feedback, facilitate communication between agencies and stakeholders, concept and execute one-off patterns and explorations
  • Demonstrates a deep understanding of user experience in relationship to design systems, user testing and human behavior, with a proven track record of digital product delivery for mobile app and web
  • Break down complicated business problems with product teams, and help bundle key ideas and recommendations together into a compelling narrative
  • Chase down big ideas, research conceptual features and innovations in the digital space with a sense of purpose and usability, and bring them to product teams to align, prioritize and implement
  • Push product designers and teams to be more efficient, reliable and highly scalable by creating and supporting connected pattern libraries, toolkits and style guides
  • Research and experiment with current and forward-thinking design philosophy, tools, and methodologies to try and stay ahead of the curve in the relentless pursuit of quality, efficiency, and scale


  • Degree in Design, Human-Centered Engineering, Anthropology, Business Management or Fine Art preferred
  • 8+ yrs experience in design, advertising, and/or software delivery environments (blend of these preferred)
  • Blend of agency and in-house, corporate or enterprise experience highly desired
  • Experience leading strategic initiatives within enterprise-level organizations (5000 employees or more, highly desired)
  • Experience with modern product design tools required: Sketch, Adobe Creative Suite, Experience Design or similar
  • Experience with basic or robust prototyping tools required: InVision, Marvel, Principle, Framer, Craft or similar
  • Experience with design system tools highly desired
  • Proven in the digital space with a track record including leadership and management over real, shipped digital products from end to end that are well designed in form as well as function, that real people use
  • Obsessive attention to detail, excellent written communication & documentation skills
  • You can bundle up both big ideas and micro details into a neat little package, presenting them to stakeholders, leadership, and executives with clarity and vision
  • You create an emotional connection between our brand and our guests by making beautiful and thoughtfully crafted experiences with delightful interactions
  • You get technology and speak digital fluently; you understand how all the pieces fit together in a software development life cycle and how design thinking and systems can help every step of the way

Apply today to learn more!

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.