Product Analyst

Evanston, Illinois | Freelance | Job ID #47420 |
Posted Last Month
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Our client, a leader in digital marketing solutions, is seeking an out-of-the-box thinker to join their team as a Product Analyst. This newly created role will be responsible for assimilating and analyzing information to support products and drive product development activity.


  • Co-lead cross-department to gather, assimilate and distribute appropriate competitor and market information on a regular cadence.
  • Analyze customer needs, competitive intelligence and market information to validate, expand and/or generate new concepts and support product portfolio at various stages in the product lifecycle.
  • Co-lead product team to identify potential enhancements to portfolio and efficiency improvements
  • Engage 3rd party technology vendors to stimulate new platform, product, and feature enhancement opportunities.
  • Maintain evergreen products in conjunction with Director of Products and Technology Partners and appropriate leadership team members
  • Conduct pre-gating analysis and prepare product briefs based on customer needs, competitive intelligence, market trends and internally generated ideas.
  • Support in the development of business cases and prove ROI
  • Assist Director of Products, Ad Operations and Marketing to construct business and technical requirements and execution during development.
  • Develop positioning and value propositions of products and features working hand-in-hand with Marketing and Sales
  • Develop product/feature test plans and oversee execution of testing.
  • Oversee product/feature launch process inclusive of product training activities
  • Define required processes with Ad Operations for new product/feature releases or portfolio enhancements
  • Analyze post-launch performance and portfolio lifecycle performance


  • 3+ years of experience working in product development, project management or product analysis roles.
  • BA in Marketing, Business Administration, or related field – required
  • Digital Media/Advertising industry experience required
  • Experience with digital media platforms: Adwords, Bing, GA, and Facebook
  • Intermediate level skills in Microsoft Excel, PowerPoint, MS Project. 
  • Ability to translate between technical and non-technical people. The ideal candidate will articulate digital technology concepts and functionality in a clear, professional manner via verbal and written communications.
  • Strong quantitative and analytical skills, proven ability to determine ROI of technology initiatives.
  • Ability to work effectively with cross-functional, interdepartmental teams.
  • High energy, self-motivated with strong leadership capabilities.
  • Easily adapts to change in responsibilities, work processes, timeframes, and performance expectations.
  • Equally comfortable in a fluid or structured organization or work environment.
  • Experience in leading off-shore or near-shore teams is a significant plus.

Do the job and requirement match your skill set? Apply today!




  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V