Product Marketing Manager

Santa Monica, CA | Freelance | Job ID #63190 |
Posted Last Week

Our client, a major entertainment studio, is looking for a Product Marketing Manager to join their team.


  • Collaborate cross-functionally with Product, Sales and the Creative team, to develop and execute effective GTM marketing strategies and plans to communicate the benefits of new product features to customers
  • Create messaging and positioning for the client's product overall, as well as feature/benefit messaging for each new product release/feature
  • Work closely with Product, have deep knowledge of product capabilities and functions in order to effectively market key features and train/enable the sales teams and customers
  • Drive sales enablement, developing and running training and enablement for our Customer Success teams
  • Working autonomously and take lead on specific projects while collaborating closely with team members to ensure coverage across the board
  • Supporting any remaining Budgeting, Strategy & Planning. This includes supporting existing team members with finalizing content strategy & plan, events/Sponsorship strategy & plan
  • Working closely with Product, UX Design and Sales to develop product/feature strategy, refine requirements and develop/execute GTM for all new product features current and future
  • Working with CSM team in aggregating, analyzing and communicating consolidated market feedback for Product for product development
  • Leading or supporting Content Marketing manager with content development & execution of content strategy and plan. Includes creating, writing, developing and producing (with creative team) content for the client
  • Maintaining and updating any content/all content to reflect new product features & client stats - webinars, pitch videos, demos, etc.
  • Helping to develop training materials and host training for customer support teams for each new product feature


  • Minimum 5 or more years in a product marketing role. 8+ years preferred. B2B experience is highly desired, particularly within a startup or growth team in an established brand
  • Strong collaboration, communication and project management skills and ability to work autonomously
  • Experience in bringing new products & features to market, GTM strategy/development
  • Experience in sales enablement, from creating collateral and content to training sales (and customers) on new product features
  • Adept at navigating multiple teams, manage multiple projects and timelines and ability to both develop and execute
  • Experience in the digital media industry/agency background. Experience in launching SaaS or self-service products

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.