Product Marketing Specialist

San Francisco, California | Permanent | Job ID #48312 |
Posted Last Month
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A venture-backed company with a B2B financial SaaS software platform in San Francisco has an immediate need for a Product Marketing Specialist. You will work closely with other Marketing team members (for lead generation campaigns and other content creation), as well as Product, Sales, and Customer Success teams. This position reports to the Director of Marketing.


  • Develop rigorous and ongoing competitive research and feature analyses; then distill into actionable insights for Marketing, Product and Sales teams.
  • Conduct customer research, build insights into buyer personas and customer profiles.
  • Support the development of product positioning and messaging based on a foundational understanding of key competitors.
  • Collaborate with the Product team to support R&D efforts.
  • Develop content and materials that support sales enablement and retention.
  • Produce company product newsletter, other feature announcements, and launches.
  • Work cross-functionally with the Product team to understand user requirements and develop buyer personas applicable to both teams.
  • Some domestic and international travel.


  • BA/BS with 3-5 years of experience in product marketing for a B2B SaaS company, experience with international customers preferred.
  • Have interacted with customers and conducted customer insight and competitive research.
  • Have produced content and collateral and supported the creative process — screengrabs and image manipulation, videos, web landing pages, email campaigns, copy and blog posts.
  • Demonstrable experience with marketing automation and CRM software (e.g., Marketo, a strong preference for Hubspot).
  • Basic Photoshop, Illustrator; video editing a definite plus.
  • Experience working within a web CMS including WordPress.
  • Desired: experience and comfort working internationally and in emerging markets is a strong plus.

Does this sound like your skill set and experience? Apply today! 



  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V