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Brand Manager

Remote | Irvine, California
Freelance | Job ID #71456 | $43.26 - $57.69 hourly | Posted 2 weeks ago

Onward Play is in search of a collaborative and passionate Brand Manager to join our gaming client's game franchise team. If you have a proven track record of creating impactful marketing campaigns driven by data and insights, this role is for you. In this role, you will work closely with cross-functional teams to develop and execute strategic plans, communications, and initiatives that attract new audiences and nurture our dedicated player base for years to come.


  • Manage the global brand for the franchise, ensuring effective and adaptable communication strategies
  • Collaborate with regional leaders to coordinate, develop, measure, and enhance global marketing strategies and tactics
  • Partner with Product Management and Live Ops teams to provide insights for business decisions, identify new opportunities, and oversee publishing team finances
  • Coordinate with Community, Public Relations, Consumer Marketing, and other discipline leads to create comprehensive and impactful marketing programs
  • Collaborate with the Director and Consumer Marketing leads to understand regional requirements and contribute to the creative development of core marketing assets
  • Analyze performance data to identify challenges and opportunities for overall publishing and marketing efforts
  • Mentor and develop team members, share marketing best practices across franchises and adjacent groups, and facilitate knowledge sharing
  • Manage partner marketing initiatives, including 1st party partner promotions, co-marketing deals, and more


  • Minimum of 3 years of relevant brand/product marketing experience
  • Experience working with international marketing teams, driving regional execution improvements
  • Ability to collaborate closely with game development teams to develop effective marketing initiatives
  • Strong coordination skills with Community, Public Relations, and Consumer/Digital Marketing leads to create integrated campaigns
  • Excellent presentation skills and the ability to advocate for and champion initiatives in a complex, cross-functional environment
  • A genuine passion for video games

Preferred (Pluses):

  • Passion for and deep understanding of the game's franchise
  • Experience working on games-as-a-service video games
  • Previous involvement in large-scale events

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.

Pay: $43.26 - $57.69 hourly



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