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Lead Market Research Manager
North Chicago, Illinois
Freelance | Job ID #70348 | $90.00 - $100.00 hourly | Posted 2 months ago
A pharmaceutical organization is looking for a Lead Market Research Manager to join their team in a long-term, part-time contract role:
Lead Market Research Manager Responsibilities:
Act as marketing research lead for designated therapeutic area.
Build solid relationships and become a trusted advisor to therapeutic area leadership, guiding brand strategies and tactics based on superior, objective customer insights.
Create, maintain, and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs
Possess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management, and leading custom research programs to deliver compelling learnings that guide strategic and tactical decisions
Lead the Insight discovery process to uncover, define, and refine motivating insights across the customer base
Collaborate with and influence the brand team and agency to drive greater business outcomes.
Inform the brand planning process based on a deep understanding of the market, all stages of the patient journey, and stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps across stakeholders.
Maintain organizational knowledge on all insights and performance data generated relative to the therapeutic area supported, including market and competitive trends, health care environmental influences and investment performance against various channels. Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
Collaborate with Centers of Excellence within the Marketing Analytics and Business Insights department (Advanced Analytics, Payor Analytics) to convey to brand teams and leadership holistic, actionable learnings.
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
Lead Market Research Manager Qualifications:
Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
BA or BS degree required. MBA or MA preferred. Degree concentration in marketing research or marketing is a strong plus.
10+ years relevant marketing research experience, with at least 6 years client-side marketing research experience. Previous experience in a consultative role a plus.
Excellent strategic thinking capabilities and equally excellent tactical execution skills.
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives.
Expert knowledge of custom research methodologies.
Proven experience as a high performer and thought leader
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.