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Marketing Campaign Specialist (remote)

Our client, a financial technology company, is looking for a Marketing Campaign Specialist to join their team in for a part-time, remote contract role, 


Marketing Campaign Specialist Responsibilities:

•  Review all available and propose new content including whitepapers, reports, blog posts, infographics etc. to plan content that will be featured as CTAs in nurture streams.
• Research and understand key market segments and messages that will be driving nurture streams.
• Write all email copy including subject lines, descriptions, body text, and CTAs in nurture plan.
• Set up all segments and canvases including decision points in Eloqua; responsible for all technical aspects of setting programs in Eloqua.
• Make recommendations on when hand raiser is ready for Sales engagement through various strategies, such as lead scoring models.
• Work across Health Marketing Team and cross-functional Global Marketing Teams to infuse best practices and feedback into overall strategy.
• Document ongoing maintenance and break/fix for program to be shared with team in contract off-boarding timeframe.

Marketing Campaign Specialist Qualifications: 

• 3-5 years of professional marketing automation and/or campaign experience preferably with a software company or institution with a global presence.
• Experience consulting or leading cross-functional projects to completion in a global enterprise environment.
• Excellent interpersonal skills: great communicator with the ability to influence centralized and decentralized teams and build consensus and understanding with business-facing teams.
• Proficiency in marketing practices, tactics and tools specifically in campaign management and email nurture strategies
• Prior experience with Eloqua highly preferred.
• Prior experience with Salesforce Lightning required.
• Excellent operational skills with financial/business acumen and strategic mindset.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search is a drug-free workplace.

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