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Content Strategist

San Francisco, California | Freelance | Job ID #55466 |
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Our client, an interactive studio, is seeking a Content Strategist to join their team.
Responsibilities:

  • Interpret data on the target audience, industry trends, and historical performance to deliver insights that enable unique ideas and improve our “batting average” in terms of idea sell-through to clients.
  • Collaborate with numerous internal teams, including Business Intelligence, Research, Product Marketing, and Sales to aggregate and distill data into insights that will power the team.
  • Leverage our proprietary analytics tool to understand what types of editorial content are resonating with any given target audience.
  • Translate performance data from both our sites as well as external platforms like Facebook, YouTube, etc. into a POV on what works best and hypotheses on what might work better.
  • Utilize syndicated research to round out our picture of the target audience
  • Develop a broad understanding of our properties including audience, editorial voice, etc.
  • Track trends, current and upcoming, in the industries related to our clients and properties
  • Lead internal brainstorms with your findings on a particular RFP and guide the discussion / idea-creation
  • Present insights directly to clients for highest priority pitches
  • Create case study slides for completed projects, portion of Sales Decks, responses to RFP’s
  • Attend client meetings and request pricing of campaigns

Musts:

  • 5-7 years experience with some, if not all, of the following: account planning, branded content, agency, analytics, business intelligence.
  • Experience building out promotional digital strategy tailored to the concepts
  • Ability to turn around analyses quickly
  • Deep understanding of current branded content, social, and mobile marketing experiences
  • Experience conducting market / industry / competitive analysis: such as internal viewership analysis, client analysis, and industry
  • Experience with content analysis, tracking success and applying learnings to optimize
  • Experience with social media campaigns
  • Collaborative work ethic and client-facing written and verbal skills required
  • Strong experience with Excel and PowerPoint
  • The ideal candidate will be able to balance the client’s marketing objectives with what works from an editorial perspective using a blend of marketing and editorial mindsets.

​​the Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.