Data Analyst

San Francisco, CA | Freelance | Job ID #44335 |
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Onward Search has an awesome opportunity for a Data Analyst with our client, a global video game company. As a Data Analyst, you will work on the Digital Marketing team and will be responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of tagging, tracking, and web analytics solutions, to ascertain behavioral response to marketing initiatives and effect on engagement and conversion. The analyst will work closely with various stakeholders and among cross-functional teams, including Digital Marketing, Media, E-Commerce, and CRM.

This is a contract opportunity (2 weeks to 2+ months depending on business) that kicks-off ASAP.


  • Work closely with marketing teams to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for their analytic and KPI requests
  • Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental engagement and conversion
  • Analyze websites data on traffic sources and patterns and conversion funnel; provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product / content launches
  • Develop and implement tagging / web analytics code to enable tracking of online properties; ensure relevant traffic and key performance metrics are captured in order to provide actionable insights; document all data standards and processes as appropriate and audit when necessary
  • Coordinate efforts to define campaigns tracking governance across online channels; maintain page tagging standards and build business processes to streamline tag deployment across web properties
  • Work with marketing teams to develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve online creative content
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Adobe Analytics, Adobe Social, Adobe Catalyst,…) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, etc.)


  • Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering)
  • 3-5 years business analysis experience with more than two years hands-on experience with web analytics required
  • Experience working with an enterprise web analytics platform (e.g., Adobe An /Omniture, Webtrends, etc.) required
  • Experience in web analytics requirements gathering, solution design and implementation; solid experience in the area of online visitor intelligence / behavior, tracking/tagging
  • Tag Management solutions knowledge a plus
  • Ad Serving platforms (Double Click, Ad Tech, Atlas, …) knowledge a plus
  • Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
  • Excellent organizational, communication and interpersonal skills
  • In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau a plus


  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V