Email Marketing Operations Manager

San Francisco, CA | Freelance | Job ID #44396 |
Posted Earlier this month
 

Onward Search has an awesome freelance opportunity for an Email Marketing Operations Manager at a top SF based advertising agency. As an Email Marketing Operations Manager, you will build email programs to increase user engagement and revenue across various clients. Additionally, you will be responsible for marketing strategy in collaboration with other channel owners, building campaigns on the client’s marketing automation platforms, measuring success through data analysis, and creating scalable processes and best practices around the email channel.

This is a part-time, freelance opportunity that kicks-off ASAP!

Responsibilities:

  • Responsible for day-to-day operations of core marketing platforms including setup, system management and reporting using CRM systems such as Salesforce Marketing Cloud, Responsys, IBM Watson
  • Partner with Strategy to develop, automate, and test behavioral email customer journeys, newsletters and multi-touch promotional campaigns across a wide range of online channels and targeted segments
  • Build targeted audience segments based on email behavioral data and CRM attributes
  • Setup and deploy ongoing A/B tests to improve campaign performance
  • Partner with IT and vendors on the migration of data and campaigns from one platform > another
  • ID data requirements for campaign use cases; Partner with Product teams to ensure the correct data is being captured and fed into DB
  • Maintain and document technical processes and marketing automation and procedures, SLA’s, programs and workflows
  • Support set up, system management and program deployment across other CRM and testing platforms (eg. Optimizely) as needed

Requirements:

  • A minimum of 3 years of experience configuring, testing and optimizing multi-touch nurture email campaigns through an enterprise level ESP
  • Experience in multivariate testing
  • Salesforce Marketing Cloud experience is a must!
  • Experience building segments and deploying dynamic content
  • Solid understanding of relational databases, with a working knowledge of SQL
  • Understanding of the nuances of email HTML, with a working knowledge of HTML and CSS
  • Knowledge of marketing principles and the creative development and execution process
  • Strong strategic thinking, creative problem solving and analytical skills
  • Adept at multi-tasking in high-paced environment with attention to detail
  • Experience with Salesforce Marketing Cloud, IBM Watson and/or Optimizely a plus
Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V