Marketing Automation/Operations Specialist

San Jose, California | Freelance | Job ID #52717 |
Posted Last Month
 
This job is no longer available.
You can view related vacancies or set-up an email alert notification when similar jobs are added to the website using the buttons below.

 

Our client, a leading FinTech company located in the South Bay is looking for a Marketing Operations/Automation Specialist for a temp to perm opportunity.

This is 40 hrs/wk onsite in San Jose, CA.

You
will be directly responsible for implementing and managing the technologies, processes, and analytics used to plan, execute and measure demand generation programs and other marketing team activities.

Responsibilities:

  • Evaluate, manage and maintain ownership of the Marketing and Sales tech stack
  • Implement, manage and integrate marketing systems which includes Eloqua, ReadyTalk, Vidyard Calendly, Zoominfo, Convergence, ProvideSupport
  • Build and execute marketing campaigns including campaign flows, dynamic content, the creation of landing pages, forms, and more
  • Manage and maintain the integration and data hygiene systems
  • Evaluate new technologies and add-on applications to improve and optimize sales and marketing team performance
  • Marketing Process Management
  • Develop and take ownership of marketing processes, recommend and implement enhancement as needed, share best practices, create documentation and provide training to team members
  • Define, manage and refine lead lifecycle management, lead process, lead nurturing and manage lead score model
  • Collaborate on marketing campaigns and identify new opportunities for demand generation
  • Identify marketing funnel improvement areas, and develop process/engagement solutions with the marketing and sales team
  • Campaign management
  • Own, build and execute marketing campaigns including campaign flows, dynamic content, creation of email campaign, landing page, forms, webinar integration and more
  • Data management of marketing databases
  • Define and manage data integrity practices, including cleansing, de-duplication and data normalizations
  • Manage data management initiatives, including segmentation implementation and analysis, list management
  • Manage the database subscription vendors and ensure smooth integration with marketing databases
  • Define data governance
  • Analytics and Reporting
  • Develop program benchmarks, monitor results and make recommendations to increase engagement, improve responses and ensure maximum return on efforts
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
  • Analyze marketing and sale data to develop insights and make recommendations on areas for optimization
  • Build and manage multiple attribution and tracking models for marketing KPIs including: lead lifecycle, conversion rates, ROI attribution for first touch, multi-touch and last touch, and a variety of cost metrics.

Requirements:

  • Bachelor’s degree
  • 3-5 years of experience in a Demand Generation, Marketing Operations/Automation, or Sales Operations role
  • Experience with Eloqua (or other sophisticated marketing automation software, e.g. Marketo, Pardot) and Salesforce administration
  • Eloqua, SFDC, and Scrum certifications are a plus
  • Experience with a BI tool, e.g. Tableau, is a plus
  • HTML/CSS and JavaScript experience is a plus
  • Intermediate knowledge of Excel (VLOOKUP, conditional functions, etc.)
  • An obsession with process and have a history of driving improvements to the sales process to get meaningful data.
  • Strong communication and presentation skills, both written and verbal, with the ability to convey complex information to a broad audience in a clear, concise, compelling, and informative fashion

Does this sound like you? Apply today!

Must be at least 18 years old. Onward Search is a drug-free workplace. Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. EOE/M/F/D/V/SO

 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
Apply
Turn on email alerts for this search

This job has now been filled but you may be interested in:

 
 

About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.