Social Media Strategist

San Francisco, CA | Freelance | Job ID #43171 |
Posted
 

Onward Search has an exciting opportunity for a Social Media Strategist with a leading audio technology company. As a Social Media Strategist, you will help establish a world-class social analytics and Search Engine Marketing (SEM) function for the client. In this role, you will partner with integrated marketing teams and business groups to develop a new approach to keywords and AdWords across the client’s brands and initiatives. You will have experience developing a strategic and sustained approach for SEM that augments and supports our SEO activities. In addition, you will have deep experience measuring and setting KPI/benchmarks for social campaigns and activations, imparting insights that enable the client to drive efficiency of spend and optimize creative; as well as develop a scorecard to evaluate and measure community and channel health and against specific campaigns and initiatives.

This is a 6+ month contract to hire opportunity located in San Francisco that kicks-off ASAP!

Responsibilities:

  • Function as a subject-matter expert on KPI and benchmarks for social activations to provide actionable insights that will inform campaign optimization and decision-making
  • Function as a subject-matter expert on our social listening tool to monitor & report
  • Going beyond the basic data to provide meaningful benchmarks, ‘metrics that matter,’ to be used across partners, scorecards, A/B testing and optimization
  • Craft stories that present learnings in a visual and compelling format
  • Work in close partnership with the Social media team to plan out social strategy and advise on campaign efficacy and media targeting
  • Partner directly with external agencies on social listening, SEM strategy & media buying, establish benchmarks and identify KPI for all social and paid media activities
  • Manage partner relationships with all relevant vendors and help audit these relationships

Qualifications:

  • 5+ years of overall social media analytics and SEM experience agency and/or client-side
  • Strong Excel or other database (e.g., SAS, SQL, SPSS) analytics tools experience
  • Deep expertise with Google AdWords and SEM certified
  • Deep expertise with YouTube, and YouTube certified
  • A proven understanding of social platforms and related analytics best practices (e.g., KPI, benchmarks)
  • Deep knowledge and expertise with social analytics/listening tools (e.g., Google Analytics, Netbase, Sprinklr, Radian6,)
  • 2-3 yrs. hands-on experience working with data/analytics dashboards (e.g., Tableau, Beckon)
  • A proven track record of overseeing social media/digital testing, including methodology, measurement of success, etc.
  • A quick learner with strong business acumen who commands influence across marketing and willingly challenges current assumptions
  • A track-record of translating data into compelling stories for stakeholders with differing levels of experience
  • A data-driven mind who can foster rigor and discipline in all that we do, to help drive consumer engagement
  • A track record of partnership and collaboration, providing strategic guidance to stakeholders and client groups
  • Ability to build plans cross functionally working with content teams, digital and social teams to drive effective outcomes
  • Ability to drive tools and insights strategy to support well informed business decisions
  • Comfortable working within a test & learn culture that’s known for speed, agility
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V