Search Manager

Charlotte, North Carolina | Freelance | Job ID #44717 |
Posted Last Month

Onward Search is looking for a SEM/SEO Manager to join our prominent agency client in Charlotte!

PLEASE NOTE: This role sits onsite in Charlotte, North Carolina but qualified candidates from around the region (Georgia, South Carolina, North Carolina, Tennessee, Alabama, Kentucky, Virginia) who are willing to move to Charlotte are strongly encouraged to apply.

Job Summary:

  • The primary role of the SEO/SEM Manager is to manage day-to-day operations of SEM and programmatic PPC campaigns across multiple clients, as well as contributing to SEO site audits, keyword and content strategy and reporting
  • Tactical responsibilities include paid search campaign bid management, keyword research, paid search ad writing/optimization, paid search campaign strategy, implementation and optimization, reporting and SEO meta data writing and direction
  • The SEM/SEO Manager will work directly with the Search Director, Media Planners and Buyers, Digital Content Strategist, Content Leads, and the Digital Strategy and Measurement Director to execute and optimize paid and content campaigns and reporting
  • The SEM/SEO Manager will be highly skilled in keyword development, bid management, ad copy testing, budget allocations, and campaign optimization and will maintain Google Adwords Certifications for paid search, display and video marketing

Primary Responsibilities:

  • Develop and manage PPC campaigns including keyword research, and maintaining balance in bid prices, click-through rates, and quality scores
  • Responsible for effectively managing the search spend as planned by the Search Director
  • Maintain knowledge of client’s business, competition and latest industry news and trends.
  • Work with the Search Director to build the strategy
  • Communicate with the Search Director, Project Managers, Account Leads and Media Planners regarding strategy and performance metrics
  • Perform analysis and optimization of SEM campaigns based on SEM best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and more
  • Analyze daily programmatic PPC trends, including bid management, ad performance, and targeting optimizations
  • Manage campaign progress and ROI for numerous accounts across multiple websites and product lines
  • Develop reports and dashboards that monitor the performance of campaigns
  • Perform periodic campaign audits and provide optimization insights to teams
  • Collaborate with the Search Director and other team members on new opportunities to drive results through detailed analytic reports, audience and keyword analysis and more
  • Communicate campaign progress to account leads and other relevant team members through the distribution of detailed client performance reports
  • Participate in creating proposals for new and existing clients
  • Support Account Leads with report explanations and insights, campaign recommendations and campaign performance updates as needed
  • Support Search Engine Optimization efforts through site audits, keyword research and development, content strategy, and metadata writing
  • Pass and maintain Google AdWords Certifications

Minimum Qualifications:

  • Bachelor's degree in related field strongly preferred
  • 4+ years experience managing multiple PPC campaigns for an agency or media company
  • Prior experience working within a high-performance team
  • Google Adwords certification STRONGLY preferred
  • Proficiency with Google AdWords, Google Analytics and Bing Ads
  • Knowledge of SEO best practices and organic traffic analysis
  • Thorough knowledge of PPC optimization techniques and best practices
  • Proficiency with MS Office Suite (particularly Excel)
  • Strong analytical skills and passion for details
  • Strong ability to balance multiple projects/clients at once and prioritize work with evolving and competing timelines, budgets and availabilities and anticipate issues in process
  • Basic web development knowledge
  • Experience with digital marketing tools such as Moz, call tracking software, Google Tag Manager, SEMRush, Open Site Explorer, SEOquake, and various CMS systems
  • MUST HAVE a high level of emotional intelligence and an innate ability to understand people's behavior online

Required Communication Skills:

  • Proven success fostering relationships and building confidence with clients - ability to show diplomacy, flexibility, and grace under pressure
  • Communicate clearly with account leads, project managers and other team members regarding project objectives and deliverables
  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency
  • Develop strong relationships across the agency, specifically with all Media, PR/Content, Digital Creative and Client Engagement team members
  • Be a champion for agency process and best practices for the delivery of digital media and web-based experiences

Soft Skills/Agency Culture:

  • We firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are:
  • We, not me
    • We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best
  • Ask “what if?”
    • Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success
  • Be fearless
    • Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas
  • Nail it
    • Everything we do is about results. We not only achieve our clients’ goals, but continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success
  • Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category – we will live it, we will breathe it, and we will own it


  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V