Senior Analyst and Campaign Analytics

San Francisco, California | Freelance | Job ID #47123 |
Posted Last Month
 

Onward Search has an exciting opportunity for a Senior Analyst, Campaign Analytics with our client, a leading San Francisco-based audio technology company!

As a Senior Analyst, Campaign Analytics you will be part of a new team building out a world-class data science and analytics function with our client. In this role, you will partner with the Digital Communities team, Digital Experience, and Interactive team, integrated marketing teams and business groups to refine and optimize campaign efficacy thereby increasing conversion, maximizing marketing channels and informing critical social strategy. Also, you will have deep experience measuring and setting campaign KPI/benchmarks for social campaigns and activations; as well as help develop a scorecard to evaluate and measure community and channel health and against specific campaigns and initiatives.

Responsibilities:

  • Function as a subject-matter expert on KPI and benchmarks for campaigns to provide actionable insights that will inform site development, UI/UX.
  • Create smart and actionable marketing tests.
  • Going beyond the basic data to provide meaningful benchmarks, ‘metrics that matter,’ to be used for A/B testing and optimization.
  • Craft stories that present learnings in a visual and compelling format.
  • Work in close partnership with the Social media team to plan out social strategy, advise on campaign efficacy, and guide media targeting.
  • Partner directly with external agencies on social listening, media buying, establish benchmarks and identify KPI for all social and paid media activities.

Requirements:

  • 5-7 years of marketing analytics with a specialization in campaign analytics at large agency and/or client-side at a large company.
  • Bachelor or Master’s degree in marketing, statistics and/or business.
  • Existing relationships with key social partners (e.g., LinkedIn, Facebook, Instagram, Twitter, YouTube).
  • A deep understanding of cross-channel measurement and KPIs setting.
  • Proven experiences in data processing and analysis among large data sets.
  • Strong Excel and database management (e.g., SAS, SQL, SPSS) analytics tools experience.
  • Highly proficient in campaign management & platform analytics tools.
  • A deep understanding of B2B/B2C social platforms and how brands should play in these spaces (e.g., KPI, benchmarks).
  • A proven track record of overseeing social media/digital testing, including methodology, measurement of success, etc.
  • Ability to build plans cross functionally working with content teams, digital and social teams to drive effective outcomes and inform business decisions.
  • Comfortable working within a test & learn culture that’s known for speed, agility.
  • Experience using social listening tools (e.g., Netbase, Sprinklr, Radian6).
  • Hands-on experience using data/analytics dashboards (e.g., Tableau, Beckon, Origami Logic).
  • Demonstrated ability to work collaboratively across a matrixed organization.
  • Strong communicator with the ability to drive and influence strategic buy-in from stakeholders and business groups.
  • Analytical and data-driven mindset.
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V