Senior Brand Manager

Pawtucket, RI | Freelance | Job ID #45021 |
Posted Last Month
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Our client has an immediate need for a passionate, results-oriented and innovative global product & consumer marketer to drive key initiatives for our high-profile brand. You will build a cohesive and actionable category marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe. Finally, you will collaborate with internal departments relative to the global entertainment and licensing strategy.

Under the general direction of Sr. Leadership you will:

  • Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth
  • Assist with analysis of products, brand and category performance
  • Develop primary communication vehicles in advertising, PR, online, etc.
  • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers
  • Create go-to-market template to deliver global marketing to regional level
  • Provide timely and consistent communication of brand activity and key information to internal business partners
  • Act as point person/key liaison on all licensing related business matters
  • Oversees regional merchandising activities relative to category plan
  • Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses
  • Drive product innovations through the system to better meet consumer demands
  • Develop overall go-to-market product strategy
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable

Required Experience:

  • Expertise at implementation of a fully integrated marketing program
  • International experience and global perspective preferred
  • Thorough understanding of the steps necessary to bring products to market

Critical Skills:

  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Expertise in transforming a strategy and vision into actionable plans

Apply today to be considered!



  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V