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Senior Content Strategist

Remote | Brooklyn, New York
Freelance | Job ID #68628 | Posted Last Month
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Our client, a major eCommerce retailer, is looking for a Senior Content Strategist to join their team for a 7-month contract. This role is a fully remote. Contractor may work standard hours based on their time zone, however, they must be available during the client's primetime hours (11a-2p EST).

Responsibilities:

  • Oversee holistic trend content strategy (concept through execution) across owned marketing buyer and seller editorial channels
  • Conduct trend research using industry forecasting services such as WGSN alongside internal Etsy search data
  • Contribute to wider seasonal campaign planning, aligning trend content to Strategic Marketing’s priority categories, and opportunity areas (ex: inventory growth goals)
  • Participate in Seller Marketing, Buyer Editorial, and Buyer CRM brainstorms and planning sessions, contributing ideas from a trend lens
  • Track trend content performance, analyze results, and share insights with partners on a monthly, quarterly, and campaign basis
  • Produce or oversee production of all seller trend content, publishing four quarterly Marketplace Insights reports, and additional reporting as needed
  • Manage cross-channel trend content promotion (Social, CRM, Podcast, Shop Manager dashboard, Community)
  • Support partner teams in adapting and repurposing trend content for their channels (ex: affiliates, news blog)
  • Write trend-based copy for use in the forums, on social channels, and email
  • Work with product teams to scale the reach of seller trend insights and leverage its success towards product adoption goals
  • Write insight trend lessons and edit larger Insights series for Community team
  • Write webinar lessons on trend topics
  • Support international market and audience expansion work with trend content, seeking partner team feedback to customize reporting for specific market needs
  • Create content to support international market-specific educational seller programming (webinars, inventory growth courses, summit, virtual market guides)
  • Manage buyer-facing trend content execution
  • Write or consult on buyer-facing trend email copy
  • Write and produce buyer-facing trend blog posts, leveraging SEO best practices where appropriate
  • Pitch SEO content opportunities related to trends

Requirements:

  • Ability to use internal and external data and industry reports to identify brand-aligned trends that could thrive on and resonate with the client’s audience
  • A good eye for quality merchandise and photography and the ability to curate them to tell a compelling visual story
  • Experience with basic photo editing and producing content in a CMS
  • Strong collaboration and proactive communication skills
  • Strong writing and editing skills, with an ability to adapt tone and approach for B2B (seller education) and B2C (shopper-facing content) experiences
  • Previous experience writing for both B2B and B2C is require
  • Experience creating scripts for videos, webinars, and other multimedia experiences – a plus
  • Experience writing short-form email marketing copy – a plus
  • Knowledge of SEO keyword research tactics and SEO content production best practices – a plus

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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