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Senior Email Marketing Manager

Our client, an entertainment company, is seeking a Sr Email Marketing Manager to join the team. We're looking for candidates with the following experience to fill the role.

You will report to the Director of Digital Marketing

Responsibilities:

• Developing and managing the email strategy and overseeing the day-to-day operational process of email deployment.
• Manage the execution and operational workflow for the email marketing strategy.
• Assist with development of email marketing roadmap and strategies that support our business objectives.
• Develop forecasts for email programs and be accountable for achieving against these objectives and goals.
• Drive email strategy with content, relevancy and smart segmentation and personalization.
• Define and assist in implementing new micro-journeys to capitalize on high-value subscriber actions.
• Develop creative, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency.
• Ensure creative reflects previous learnings, incorporates best practices and fits with our brand look and feel
• Work with agency to analyze and report regularly on email campaign results and KPIs, highlighting successes, trends and opportunities
• Proactively drive the email calendar from past campaign learnings and best practices; develop strategies to meet engagement goals for the channel
• Maintain pulse on industry trends and best practices, technologies, competitive landscape, etc. and apply those findings
• Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design approvals, execution and deployment of email campaigns, measurement and analytics
• Report on performance for email marketing on a monthly, quarterly and annual basis and measure against agreed upon KPI’s
• Manage list segmentation, triggered emails, life cycle campaigns, seasonal promotions, A/B testing to improve performance and efficiency of email marketing.
• Manage against acquisition goals and test new tactics to increase our active email subscribers
• Improve and integrate more automation into the email campaign creation process.
• Use analytical data to continuously test, measure and optimize the email marketing program
• Work closely with agency to develop and execute an email marketing technical roadmap of functional and technological email marketing improvement of capabilities.
• Work cross functionally with different stakeholders in the organization
• Proactively identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.
• Measure and analyze performance metrics and data to proactively and continuously refine strategies that drive results

Musts:

• 3+ year’s experience in email marketing with a heavy focus on analytics, KPI tracking, customer lifecycle and targeting
• Ability to manage the creation and segmentation of contact lists and present proposals for new campaigns
• Knowledge of Salesforce Marketing Cloud required, specifically experience with building Journeys in SFMC Journey Builder
• Experience with developing emails within SFMC Content Builder
• Experiences with Data Extensions and SFMC Automation Studio
• Experience with A/B test strategies and implementation.
• Knowledge of email best practices and reputation management.
• Proficiency with Microsoft Office products (Outlook, Excel, Word, PowerPoint)
• Basic Photoshop skills - cropping, resizing, using layers for basic compositing.
• Flexibility and an ability to work in a fast-paced, deadline-driven environment
• Exceptional time management and project management skills with the ability to manage multiple projects and deadlines
• Ability to work independently and mange own time efficiently
• Requires strong analytical, creative and communication skills
• Proactive planning with a sharp attention to detail
• Bachelor’s degree

Pluses:

• Experience with writing SQL in SFMC (Salesforce Marketing Cloud) Automation Studio
• Design experience/skills
   
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Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search is a drug-free workplace.

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