Senior Manager - Customer Data

Framingham, MA | Permanent | Job ID #48341 |
Posted Earlier this month
 

The Marketing Operations, a Customer Data Steward, is a key leader within the Marketing Operations team and is responsible for defining the customer data management strategy for (our client located in Framingham, MA) and ensuring the execution of, initiatives related to all aspects of Customer data management:

Define taxonomy; customer data cleanse, unification, governance, measurement and continuous improvement. This role is strategically focused on the governance and management of customer data across the client company and requires providing substantial support to the Marketing leadership in driving alignment on standard definitions, business rules and usage and thereby creating a culture of customer data stewardship at the client company to drive incremental value to the customers through more effective and data-driven modern marketing.
 

Skills:

  • Customer data management strategy.
  • Define the strategic agenda for customer data management.
  • Establish a clear and concise customer data management process at Staples and align all stakeholders across different functions and departments at client company.
  • Define the data acquisition strategy to ensure that desired levels of depth, breadth and quality are achieved within defined timeframe.
  • Taxonomy development and implementation.
  • Define an architecture to develop a common customer taxonomy and definitions including Customer Contacts, Accounts and Activities (Engagement as well as transactions) data sets.
  • Align the architecture with all Staples stakeholders (website ops, sales ops, IT, product/merchandising etc.) and develop a modern, detailed and relevant customer data taxonomy defining all fields representing a customer’s demographic, firmographic information as well as all interactions/behaviors with client company.
  • Establish business rules that dictate the ingestion, modification, storage, and disposition of customer data sets meeting Staples customer-centric growth objectives.
  • Closely partner with the IT department to align Taxonomy with the current state of customer data with clear visibility and target of future data state.
  • Partner with the IT department to translate Customer taxonomy into data models to deliver the Single View of the Customer and then coordinate the validation of data transition from current databases to the future state customer data ware house.
  • Partner with other functions (IT in particular) to implement the customer data management process in its entirety including all phases: Define, cleanse, unify, govern, measure and audit for continuous improvement.
  • Establish clear cadence for identification of data cleanse and quality improvement opportunities and coordinate the implementation with other functions (IT in particular).
  • Prioritize initiatives and maintain a roadmap for customer data management improvements.
  • Create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes.
  • Establish a customer data health dashboard to represent the true health of customer data at client company to show readiness as well as output.
  • Proactively communicate data management status, progress and success.


Requirements:

  • Work with Internal & External Customers / Suppliers as well as Third Parties to develop and align on customer data management strategy.
  • Establish ongoing coordination with Web, sales operations and IT teams to ensure visibility into changes to data and architecture to ensure alignment toward the pristine health of ready and active Customer data.
  • Independently manage the business needs for Marketing agencies providing external data feeds, consulting partners giving industry benchmarks, best practices and case studies to solve complex data management issues.
  • Lead a team of 2-4 customer data specialists or data stewards ensuring timely execution of Customer data management priorities.
  • Fully responsible for hiring, coaching, performance management and firing decisions for data specialist or data stewards.
  • Develop a dynamic staffing model to augment full-time staff with a needs-based availability of a contractor pool from which trained resources can be brought on board to contribute to specific data management projects to define needs, validate and test the implementation and educate the marketing users on changes.
  • Must have 10+ years of Marketing including 3 years of data management and reporting.
  • MBA strongly preferred.

Apply today to be considered!

 

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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