Senior Marketing Analyst

El Segundo, California | Freelance | Job ID #53188 |
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Our client, a direct-marketing agency, is seeking a Sr Marketing Analyst - Print/Forecasting, to join the team.
You will report to the Director of Analytics, and be responsible for:

  • Identifying, analyzing, and reporting on metrics that reflect business performance: including media budget management, forecast development, long-term planning, and partnering with budget owners to assess the impact of key business decisions.
  • Manage and optimize client media plan for print and direct-mail pieces
  • Work cross-functionally to ensure operational plans are in line with financial budgets and business goals
  • Provide sales forecast based on analyzed trends and media opportunities
  • Oversee the tracking and reporting of client data on an ongoing basis to assess media performance
  • Partner with program management team to identify incremental opportunities and/or areas of re-investment
  • Create and monitor KPIs
  • Develop forecast models and response curves
  • Coordinate with finance team to reconcile expenditures and manage budget placeholders
  • Maintain accuracy in all reporting, analysis, and communications
  • Support ad-hoc projects and special initiatives
  • Instill and promote leadership in the field of analytics and provide an inspired point of view, agility and versatility
  • Initiate communication of findings via oral, written, and visual delivery to all levels of management


  • 5-8 years of experience accessing, compiling and analyzing data into actionable insights
  • An undergraduate degree in marketing, mathematics, business-administration or related field
  • Candidates must be able to provide leadership and develop independently and collaboratively analytical insights to drive strategy and progress business leading client communication
  • Work well in a team environment with changing requirements and competing priorities
  • Consistent exercise of independent judgement and discretion in matters of significance
  • Outstanding verbal/written communication, presentation, organizational and teamwork skills are required.
  • Proficiency with Microsoft Excel, Word and PowerPoint is also required.
  • Comfortable with consistent client interaction
  • Direct Marketing and Media Planning experience are a plus
  • General knowledge of accounting principles is a plus
  • Ideal candidate is an analytical critical thinker, has a keen interest in understanding data, identifying trends, and providing insight.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.