Our client, a social media content company, is on the hunt for a Sr Web Analyst to join the Enterprise Apps team.
Be the primary owner for GA & GTM for all Web properties collaborating with various teams to perform data analysis of user behaviors on websites.
Manage implementation, maintenance, and improvement of web analytics and tagging methodologies, primarily within Google Analytics and Google Tag Manager platforms
Provide analytical support to various teams in the organization; work closely with members of the marketing team to identify analytics tracking and reporting requirements, manage best practices, and pro-actively identify data quality issues and improve the client experience and analysis capability
Conduct analysis of the online customer experience to identify opportunities for growth including funnel, content, page engagement and conversion
Conduct analytic audits for compliance projects such as GDPR
Work with the data and analytics team to analyze and present quantifiable data metrics to back up assumptions and to set targets and measure key performance indicators
Work closely with the Web Eng team to identify gaps in the data capture strategy and to implement enhancements as needed
Work with Marketing, Operations, Production, and Site Merchandising teams to identify insights and optimization effort across content, category and product pages
Manage measurement/analytic platforms, including AB test analysis across global business units
Develop automated and ad hoc reports to support marketing decisions
Collaborate with key stakeholders on how to best leverage analytics to construct dashboards and reporting mechanisms in order to inform better business decisions and optimization recommendations
Identify cross-sell and upsell opportunities within analytics, optimization, attribution and marketing channels as applicable
5+ years of experience in Web Analytics, preferably in digital marketing space
3+ years of experience developing or working with tracking systems for online behavior
2+ years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Highly fluent with the full Google Analytics 360 suite, including expertise in leveraging integrations with Google Ads, Google Marketing Platform (DV360 and Campaign Manager)
Deep experience with Google Tag Manager, and the tag manager data layer interactions
Bachelor's degree in computer science or a related technical field
Excellent analytical skills, with the ability to drill down on business questions, drive relevant analysis and translate data into action
Understanding of browser behavior and how browsers relate to web servers and web pages, comfortable with debugging analytics network activity using browser tools
Strong knowledge of current best practices and standards to provide direction to web site developers/producers on tagging and tracking parameter methods
In-depth knowledge of shell-scripting technologies such as Python, Bash, etc.
Demonstrated ability to extract, conceptualize and communicate the significant patterns of visitor behavior from web data that identifies relevant business opportunities
Able to work independently and proactively, identifying issues and raising them to senior management, as well as offering potential solutions
Implementation & troubleshooting experience with Google Optimizely
Experience with visualization tools including Google Data Studio
Experience in working with large data resources in BigQuery
Be an expert in any Web Analytics Systems and should have worked on Search Engine Optimizations on websites.
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.