Onward Search has a client with a luxury travel and tourism brand is seeking an eCommerce Sr. Web Optimization & Analytics Specialist to join their team!
The Sr. Web Optimization & Analytics Specialist is responsible for launching, implementing, leading site analytics and insights program, website optimization and testing program for the brand. Analyzing, conceptualizing, implementing and communicating the results of A/B and multivariate testing while maintaining constant focus on overall website performance.
Build business KPI dashboards and lead weekly meetings with key stakeholders from eCommerce, digital marketing, and planning to align cross-functional objectives.
Lead website optimization program, aligning business goals to the needs of website visitors through the end-to-end management of website tests. Set and periodically review website optimization program goals.
Responsible for managing digital key performance business metrics and value analyses across the entire eCommerce journey
Work alongside the marketing analytics team to create eCommerce-specific dashboards and reporting that provide insights into performance within all aspects of eCommerce
Review voice of customer data to find new and better ways of collecting customer feedback.
Analyze qualitative and quantitative customer data, evaluate and refine website segments to find areas of opportunity
Build and maintain a strategic optimization roadmap which guides the optimization program by scoring, prioritizing and logging of future test ideas and past test results.
Manage the relationship with third party vendors including A/B testing software providers and other optimization vendors.
Partner with BI and Analytics teams to ensure data consistency and data governance standards are met.
Collaborate with front end developers, digital designers, user experience professionals, testing and creative team to develop test creative and design comps, with the help of mock-ups, copy and wireframes. Investigate the feasibility and business value of more complex test plans.
Execute A/B, multivariate, segment-based and landing page optimization tests.
Perform quality assurance, troubleshoot technical issues, pre-launch and communicate test launches giving an overview of the test plan. Monitor live test performance.
Report usability issues and find areas where website experience can be enhanced
Bachelor's Degree in Marketing, eCommerce, Web Design, Digital/Marketing Analytics, Digital Merchandising or related field of study; or any equivalent combination of relevant education, experience and training.
3-5 years of experience in an eCommerce environment
2 years of experience in website optimization and analytics
Experience with Optimizely preferred
Advanced Google Analytics certification preferred. Hospitality/cruise/travel industry experience preferred.
Knowledge of the tourism field/travel/cruise industry
knowledge of marketing fundamentals with a focus on e-commerce, content placement and product merchandising opportunities
Must be able to analyze reports and dashboards and test results in a timely manner and make actionable recommendations based on the data.
Experience with content management systems
Heavy experience with e-Commerce analytical tools, testing tools and landing pages optimization
Does this sound like you? Apply today!
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