SEO Project Manager

Framingham, MA | Freelance | Job ID #48883 |
Posted Earlier this month
 

This person is responsible for bringing traffic to our client's owned websites using SEO best practices, site and category specific optimization strategies and off-site supporting strategies.

Candidates should have 3-5 years of experience in SEO.

Responsibilities:

  • Primary Optimization: Increase Primary Keyword Organic Visibility & Traffic
  • Research and acquire baseline data to understand current performance, visibility & traffic metrics for transactional queries and in-scope pages.
  • Complete SWOT and competitive analysis to understand areas of opportunity relative to competitor website(s), on and off-site optimization tactics, and rankings.
  • Partner with digital merchandising teams to understand & support category / initiative goals.
  • Analysis of own and competitive data relative to owned categories / initiatives to identify areas of opportunity to increase visibility & traffic for eCommerce / transactional queries.
  • Partner with team and marketing operations counterparts, agencies, client's Digital Solutions and cross-org to prioritize and drive the execution of owned initiatives.
  • Setup measurement plans for all initiatives which are inclusive of primary, secondary and potentially tertiary queries per URL, before initiative launches.
  • Deliver initiative reporting, inclusive of all active initiatives to leadership.
  • Partner cross-org to identify and index active and planned content for non-transactional pages.
  • Complete initiative specific competitive analysis to identify content opportunities that when created will drive incremental visibility & traffic growth that can lead to direct revenue or lead generation funnels.
  • Add all active and planned content opportunities to a cross-org synchronized content calendar for organization and prioritizations.
  • Work with digital merchants, internal agency partners, cross-org and vendors to plan, write and publish content.
  • Develop internal linking strategies utilizing owned eCommerce & editorial pages to drive awareness-to and promote the indexation-of new content
  • Setup measurement plans for all initiatives which are inclusive of primary, secondary and potentially tertiary queries per URL, before initiative launches
  • Deliver initiative reporting, inclusive of all active initiatives to leadership.


Experience:

  • Utilizing SEO master data workbooks, define and continuously revise content based best-practices (expected states) for H1, Page Title, META Descriptions, Canonical URLs, META Robots directives and highly relevant queries (primary, secondary and potentially tertiary keywords) to ensure optimization and maximized off-site engagement.
  • Execute weekly analysis to identify areas where expectations are not realized.
  • Lead efforts cross-team and cross-org to identify and execute solutions which ensure best-practices are set or reset to the expected state.

Does this sound like you? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V