Social and Digital Marketing Producer

Burbank, California | Freelance | Job ID #50520 |
Posted Last Month
 
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Our client, a major entertainment studio, is seeking a Digital Marketing Producer for TV Digital Direct-to-Consumer Marketing team.

Responsibilities:

  • Execute marketing and content strategies across Syndicated Television campaigns to drive tune-in and social engagement
  • Collaborate with external agencies and technology vendors, you will develop content and digital activations, ensure all deliverables align with marketing strategies, monitor analytics, and summarize campaign effectiveness in final wrap reports
  • Work closely with Manager, Digital Marketing to formulate Digital Marketing Strategy Briefs that ladder up to key marketing pillars
  • Create and maintain Digital Marketing Content Calendar, updating as priorities shift, and distributing to all key stakeholders
  • Assist Manager, Digital Marketing with concept ideation and development of digital marketing tactics/ideas to build robust and compelling campaigns
  • Monitor and report on KPIs per campaign to construct final wrap reports
  • Continuously monitor new developments in digital marketing/social media and proactively share information with the Digital Marketing team
  • Must be able to manage projects internal & external, worked for entertainment companies so they understand that priorities change frequently, familiar with content management system (the dept. currently uses WordPress for web & Sprinklr for social media; if candidates are familiar with other systems such as Hootsuite, etc. that's fine, as well)
  • Serve as day-to-day production contact for social content, advertising creative, digital activations, CRM, and website content (including QA and updates)
  • Design and develop social/digital content and ad creative
  • Produce digital activations including sweepstakes, contests, and UGC campaigns
  • Manage CRM campaigns, including establishing audience targets, developing creative, reviewing previous campaigns, and applying key learnings to new deployments
  • Ensure all content and activations adhere to brand guidelines and marketing strategies
  • Manage approvals (marketing, legal, clearances, etc.)
  • Maintain planning documents and production/delivery schedules
  • Assist with content creation at on-site events with talent
  • Assist in vetting and selection of social media influencers

Musts:

  • 5-7 years of entertainment experience with a focus on digital production, marketing, and social media coming from a brand or agency
  • Working experience using Adobe Photoshop, Content Management Systems, and HTML
  • Hands-on experience with campaign data analysis and insights, including social and website/app data
  • Strong understanding of digital/social media landscape
  • Effective communicator capable of managing multiple projects at once
  • Excellent planning, organizational, and time management skills with an ability to meet all deadlines
  • Prior experience with influencers not required, but a plus

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.