Social CRM Analyst - Tableau / Omniture

Burbank, California | Freelance | Job ID #47975 |
Posted Last Month
 

Our client, a major entertainment studio, is seeking a freelance CRM Social Analyst join the Consumer Data Analytics team. We are looking for candidates with the following skills and competencies. 

Skills:

  • Manage day to day operation of email execution including scheduling, segmentation, and analysis.
  • Leverage both known and unknown user data to deliver personalized and dynamic content.
  • Collaborate with CRM marketing leads on strategizing the development of both targeted and triggered based life-cycle campaigns.
  • Understanding client requirements in regards to business intelligence, reporting, and analytics.
  • Design and analyze surveys to measure the impact of marketing tactics & understand consumer behavior.
  • Development of prototype solutions, reports, and dashboards, and robust analytics to support analytic insights and visualization of elaborate data sets.
  • Provide optimization recommendations that drive KPIs established by CRM team.
  • Deliver timely analytics and dashboards to support decision-making including website, product, and marketing efforts. 
  • Leverage analytical tools (Omniture and Google Analytics) to understand onsite behavior, e.g. click-through rates, golden pathways, conversion analysis, marketing effectiveness.
  • Develop and deploy testing hypotheses and analyze test results, providing the necessary analytical rigor to ensure data quality, consistency, repeatability, and accuracy of insights.
  • Ask and answer the next questions after gathering and analyzing the data to make insights more powerful.
  • Apply data science skills to develop more advanced solutions that drive action in the business.
  • A desire to participate in an “Open Source” learning environment where sharing, documenting, teaching, and collaborating with others is the culture.
  • Advocate compliance based on best practice knowledge around permission-based marketing, privacy, SPAM/CASL regulation, deliverability, corporate guidelines and email browser compatibility.

Requirements:

  • 1-3 years of experience in CRM Analytics including CPA, LTV, Attribution Modeling, Reward Redemptions & ROI analysis.
  • 1 -3 years of experience with SQL and/or Spark SQL.
  • 1-3 years of experience as a data analyst with experience in Adobe Analytics.
  • Experienced in maintaining loyalty/rewards programs and its disciplines (acquisition, retention & win back strategies).
  • Solid capabilities for analyzing email marketing & other digital marketing channels.
  • Proficiency with social media analytics provided by Facebook, Twitter, YouTube, and Instagram.
  • Ability to extract data and combine with other data sources to develop a rich, complete picture of the business.
  • Ability to tell a story with data – What does the analysis tell you? What do you think the business should do next? Why do you think what is happening, is happening? Ability to influence others with the story of what you see in the data to make business recommendations.
  • Ability to communicate complex and technical concepts to non-technical users and translate insights into actionable business recommendations.
  • Ability and desire to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain momentum.
  • Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels.
  • Proven track record in meeting aggressive deadlines.
  • Strong proficiency in MS Excel & PowerPoint/Keynote.
  • Proficiency in SQL, Tableau, Omniture.

Does this sound like your skill set and experience? Apply today! 

Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Turn on email alerts for this search

About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V