Social Media Analyst

Burbank, California | Freelance | Job ID #47036 |
Posted Last Month
 
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Onward Search's client, a major entertainment studio, is seeking a Social Analyst to join their team. You will report to the Sr. Manager, CRM and be responsible for monitoring, analyzing, and reporting on social media activity related to television brands and properties under the company umbrella.

Skills:

  • Work closely with cross-functional stakeholders to provide valuable, actionable data-driven insights that leverage social media to inform programming, marketing, product, and sales strategies across the organization.
  • Monitor social media conversations related to company properties using a suite of social listening tools; report on themes, drivers, sentiment, and other KPIs.
  • Track performance of owned, paid, and competitive social media activity using a suite of social measurement tools; report on impressions, reach, engagement, and other KPIs.
  • Work closely with internal stakeholders (Marketing, Sales, Research, etc.) to understand business objectives and the larger strategic context behind individual initiatives.
  • Prepare visually appealing reports that translate data into insights.

Requirements:

  • BA in Marketing, Business Admin, or related field.
  • 3+ years relevant social media reporting experience; entertainment industry experience a plus.
  • Keen interest in ever-evolving social media landscape (e.g., Facebook, Twitter, Instagram, YouTube, Snapchat).
  • Must be familiar with tools such as Netbase.
  • Experience with social listening and analytics must be able to pull data about social marketing efforts and consumer-driven conversation on the social web rather than someone who manages campaigns and posts on a brand's social handles.
  • Must have substantial experience with Excel & Powerpoint.
  • Crimson Hexagon, Shareablee, or ListenFirst knowledge are a plus.
  • Experience setting up social tracking topics and pulling relevant data from leading social listening tools (e.g., NetBase, Crimson Hexagon, Sysomos).
  • Experience tracking owned, paid, and competitive performance using leading social measurement tools (e.g., Shareablee, ListenFirst, Sprinklr).
  • Familiarity with social platforms’ native analytics offerings (e.g., Facebook Insights, Twitter Analytics, YouTube Analytics, etc.)
  • Proficiency in PowerPoint and other MS Office applications.
  • Outstanding research and analytical skills; ability to glean insights from disparate data sources.
  • Excellent written and verbal communication skills.
  • Excellent organizational and prioritization skills, with some project management experience a plus.
  • Proven ability to manage multiple priorities in a fast-paced, deadline-driven environment.
  • A proactive self-starter who enjoys working in a team and thrives in a collaborative environment.

Does this sound like your skills? Apply today.

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V