Social Media Marketing Manager

Bellevue, Washington | Freelance | Job ID #44663 |
Posted Last Month
 
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Onward Search is seeking a savvy Social Media Marketing Manager with Facebook advertising experience! You will own the management and execution of global Facebook programmatic retargeting and re-marketing programs and will be in charge of developing social performance marketing strategies to meet ambitious efficiency growth goals in a heavily test-and-learn environment.

Responsibilities:

  • Lead programmatic, personalized Facebook retargeting advertising across multiple markets; heavily leverage analytical insights/metrics and empirical test results to make short and long term strategic plans; communicate channel performance against stakeholder expectations and KPI
  • Partner with internal stakeholders in Global Growth and external Facebook team to align on strategy execution
  • Envision and execute on A/B audience and measurement experiments making use of Facebook's tools for large advertisers and eBay's in-house platform connecting to Facebook's Ads API
  • Maintain the FB retargeting channel backlog of user stories for experiments, product updates, and projects that will drive the channel strategy - groom and prioritize the business backlog in partnership with internal stakeholders
  • Be the voice of Facebook retargeting operations; address operational challenges and plans using deep knowledge of pixel- and mobile event-based online advertising and Facebook's Business Manager platform.
  • Identify opportunities to improve the effectiveness of our customer experience through improvements to product recommendations, creative templates, and product improvements
  • Communicate with regional, vertical, and integrated marketing teams to integrate cross-level marketing priorities and share learnings

Requirements:

  • BA/BS in Marketing or related field required
  • Experience in e-commerce, travel, gaming or other direct response verticals highly desired
  • 5+ years of digital marketing experience focusing on campaign operations, 3+ years in Facebook advertising for large businesses, or 4+ SEM for large businesses plus 1+ year of Facebook advertising
  • Previous success in managing high volume, data-driven social or search marketing programs, including development, execution, and analysis
  • Proven execution against performance targets in addition to tracking and delivering on key operational metrics (e.g. engagement, retention, conversion, return on investment)
  • Expertise working with advertising at scale technologies and concepts (DMP, DSP, ad exchanges, ROI optimization, feed-based product advertising)
  • Email or display advertising experience a plus
  • Ability to manage multiple work streams simultaneously
  • Exceptional internet and computer savvy, including internet research, deep familiarity with social media, spreadsheet analysis, professional presentation development; SQL experience a big plus
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V