Social Strategist, Brand Entertainment 12928-1

Los Angeles, California | Freelance | Job ID #68145 |
Posted Last Month

Our client, a gaming company, is seeking a Global Manager, Social Strategy, to join the Entertainment team.

You will report to the Director of Social.


  • Develop social strategies, support fandom-first activations, and coordinate cross-functionally to implement marketing campaigns that improve player experience and engagement.
  • Work closely with our teams and external partners to uphold social media best practices and deliver on the high expectations of both companies, and players worldwide.
  • Ingest the big picture mission and codify it into attainable activations and milestones, infusing insights into strategies and pivoting based on performance data.
  • Help organizational support goals, develop player-focused content, and work across the company to ensure we're all driving towards a unified vision when we talk to players and fans.
  • Develop and lead social media strategies and content for products, campaigns, and programs within the company's entertainment portfolio, collaborating with the global and international social teams for amplification and localization.
  • Work across Brand, Creative, PR, Influencer, Community, and regional teams to champion player-first ideas and build globally integrated experiences.
  • Help build a connection with existing and potential new players, both with organic and paid strategies, and propose new ways to engage with them.
  • Develop goals and performance metrics for campaigns, the monitor to understand the effectiveness of the strategy and creativity, and make recommendations for continuous improvement.
  • Support global marketing and social channels, including copywriting, publishing, and managing social communities with a player-first mindset.
  • Propose and create processes and workflows to grow the company’s Entertainment social audience and cultural influence.
  • Seek out the latest platform best practices and industry trends across gaming, music, and media and develop a vision for future opportunities to ensure the company's place in mainstream pop culture.
  • Advocate for and empower the company's international social teams to help them build a thriving internal community of players.


  • 5+ years experience working in social media and digital marketing.
  • Proficient in all relevant social media platforms worldwide (Twitter, Instagram, TikTok, YouTube, Reddit, Twitch, and Facebook just to name a few) and tools (such as Sprinklr).
  • Experience building and overseeing social media campaigns across multiple platforms from kickoff to execution.
  • Experience working with in-house and agency creative production teams and an understanding of balancing the art and science of digital marketing and communications.
  • A proven track record of growing healthy fandoms, generating social buzz, and delivering on engagement metrics. Natural eagerness to not only ideate, but implement that idea.


  • Industry experience in TV, film, and/or music marketing.
  • Experience at an agency working on social campaigns and/or briefing and managing creative agencies.
  • Paid media experience, ideally within social media (biddable, high impact, custom digital, influencers).

​Does this sound like you? Apply today!

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


Turn on email alerts for this search

About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.