Strategic Planning Marketing Manager

Miami, Florida | Freelance | Job ID #50371 |
Posted Last Month
 
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Onward Search is looking for a Strategic Planning Marketing Manager to work with one of our clients in the travel/hospitality industry located in Miami, FL! This person will have the opportunity to work with a culture driven first team for contract to hire.

You are a seasoned, sharp, strategic marketing manager with solid, results-proven experience in assessing, planning and implementing advertising campaigns across digital and traditional channels

Responsibilities:

  • Oversees account planning function, collaborating with marketing, sales, revenue and other teams to devise integrated marketing briefs for top tier advertising, branding, and product launch initiatives
  • Clearly outlines campaign goals, sets measurable KPIs, and analyzes effectiveness of campaign in market
  • Leads the go-to-market team to build the roadmap to launch new products, programs, destinations and guest experiences into the marketplace to ensure our vacations are strongly differentiated with high visibility against competitor brands
  • Devises and directs up-to-the-minute delivery timelines and channel plans for multiple campaigns, working with each channel to review and soundly guide their independent planning and strategies, while defining a holistic integrated approach to ensure cohesive, consistent messaging
  • Analyzes and forecasts current market challenges, provides competitive analysis, and puts forth marketing solutions

Qualifications:

  • Strong communicator, highly organized, deadline driven, detail oriented
  • Experience devising strategic direction and overseeing effective implementation of integrated product marketing campaigns across multiple consumer channels
  • Well versed in channels including: web, digital media, social, out of home, email, and print
  • Strong understanding of web/digital environments and user experiences; digital-first approach
  • Able to handle demanding deadlines and multiple priorities at once
  • Can set and manage project plans, from big picture to individual channel activation breakdown
  • Adept at documenting and accurately conveying feedback between creative groups
  • Experience giving direction, coordinating workflow, and driving key decisions between internal stakeholders, strategic planners, channel owners, and creative agencies

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.