Supervisor, Paid Search & Social

Playa Vista, California | Freelance | Job ID #65193 |
Posted
 

Our client, a top-tier media agency, is seeking both Supervisors and Specialists, Paid Search & Social to join their team.

Responsibilities

  • Implement, manage, and optimize paid search campaigns to reach strategic goals and defined KPIs
  • Execute Search tactics, optimize campaigns, manage budgets, analyze data and extrapolate insights
  • Provide strategic insight during campaign pre/planning process to reach audiences with effective messaging
  • Deliver performance reports to clients on a recurring basis with meaningful and thought-out insights
  • Lead client discussions on campaign optimizations, testing, course correction, new offerings, and other campaign-centric initiatives
  • Ideate and plan Paid Social campaigns across relevant environments (Facebook/Instagram, Twitter, Pinterest, LinkedIn, Snapchat)
  • Implement tracking pixels and ad trackers for 3rd party verification and fraud management
  • Implement 3rd party audiences as part of media buys, and evaluate & test new ad units & audiences
  • Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)
  • Manage planned verses actualized billing to reconcile and invoice media spend
  • Frequent testing of SEM tactics across campaigns (i.e. A/B creative tests, bidding, SOV, retargeting, etc.)
  • Monitor campaigns to ensure proper pacing, spend, traffic abnormalities, and identification of additional opportunities
  • Frequent collaboration with Search partners (Google, Microsoft, Verizon, YouTube, Amazon) and clients
  • Oversee and mentor Specialists on the team
  • Keep up-to-speed with entertainment industry updates, film releases, soundtracks and cultural trends
  • Build vendor relationships to ensure information is received in a timely fashion

Basic Qualifications & Skills:

  • Bachelor’s degree (business, marketing, or advertising preferred) and 2-5 years of mid-large agency experience in dedicated paid search marketing across multiple engines (i.e. Google Adwords, Microsoft Advertising, YouTube, etc.)
  • Experience with ad serving & bid management platforms (i.e. DCM / SA360 / GA)
  • Solid knowledge of social media management tools/platforms (Unified, Brand Networks, Sprinklr, Spredfast, etc.)
  • Strong knowledge of all relevant social platform and capabilities, relevant API management platforms, and Tier II vendors and capabilities
  • Successful in using the most advanced targeting/retargeting tactics in social media to drive client business objectives
  • Expert skill level on all social marketplace offerings and opportunities including all ad units, targeting options/providers and inventory sources
  • Completed partner training (Facebook Blueprint / Twitter Flight School)
  • Knowledgeable on how to architect appropriate budget/investment levels across the consumer journey, using multiple partner products
  • Experience working with media teams focused on broadcast and display buying, strategic planning, analytics, community management, content development, influencer activation, invention and marketplace buying (i.e. Search)
  • Strong analytical and technical skills
  • Theatrical entertainment and film release experience is highly preferred
  • High proficiency in MS Office including Excel and PowerPoint.
  • Proactive, with the ability to work as directed and balance multiple tasks

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.