Technical Product Marketing Writer

Atlanta, Georgia | Freelance | Job ID #53251 |
Posted Last Month
 

Onward Search is looking for a Technical Product Marketing Writer to join our prominent corporate client in Atlanta!

Position Scope:

  • This is an onsite, W2 contract opportunity expected to initially last for around 6 months and then either extend or convert into a permanent role.
  • This is an onsite role in the Perimeter area of Atlanta. Remote candidates will NOT be considered.

Position Summary:

  • The ideal candidate is an incredibly strong writer with an extensive background in translating and distilling technical concepts and products into easily digestible B2B-focused sales enablement and product marketing materials.

Primary Functions:

  • Develop tight, effective, accurate, and approachable sales and marketing content about technical products and for distribution across multiple traditional and digital channels, primarily in the B2B space.
  • Review product information and documentation and partner with internal SMEs to understand and translate product capabilities, value propositions, competitive differentiators, and similar product highlights into written content for a variety of distribution channels.
  • Sit in meeting with product marketing, management, engineering, and development teams to better understand those products and distill information from those meetings into actionable and effective marketing content and collateral.
  • Proactively provide content recommendations for integrated marketing plan efforts including ideas for content topics, formats, channels and positioning that drive greatest impact and align with key messaging themes.
  • Independently manage assigned content development projects against tight timelines.
  • Demonstrate marketing and journalistic expertise in setting messaging objectives, storyboarding content, writing and editing.

Minimum Qualifications:

  • Bachelor's Degree in Marketing, Communications, Journalism, English, or related field.
  • 5-7 years of hands-on work experience in technical writing, product marketing, content writing, or similar roles, preferably in a large, complex organization.
  • Prior experience working with technical products and developing marketing and sales enablement content to connect those products with an audience.
  • Prior content development expertise for B2B industry, with heavy technical underpinnings.
  • Ability to create content across various formats including articles, one-sheets and tradeshow materials, sales collateral, customer case studies, website, presentation, whitepapers, etc.
  • An ability to craft persuasive, sales-focused, conversational, and/or educational content as appropriate.
  • Experience crafting impactful messages from internal technical SMEs and industry experts.
  • Demonstrated competency in journalistic interviewing techniques and an ability to work directly with SMEs to resolve questions and collect information.
  • Ability to understand technical concepts and translate into layman’s language and concepts where needed.
  • Strong organization and project management skills.
  • Working knowledge of digital marketing platforms, media channels and direct support of sales.
  • Experience with content spanning the full customer/sales cycle, from lead generation to deal closure.
  • A fanatical attention to detail and excellent written and verbal communication skills.
  • Collaborative mindset and positive attitude
  • Samples of relevant work are REQUIRED and should be submitted at the time of application.

​Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.