Trade Marketing Specialist

Framingham, MA | Freelance | Job ID #45384 |
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This position will be responsible for Trade/Retail Marketing activation within a large retail partner. Working closely with the account teams to optimize allocated Trade Marketing dealer funds, this position will be responsible for TM planning and execution across these diverse businesses.

As the marketing expert, this role will be responsible for:

  • Developing and executing the most effective online/digital and in-store marketing plans to deliver revenue targets
  • Effectively building and maintaining relationships and fostering advocacy and mindshare with our reseller partners
  • Employing a “test and learn” approach, this position will also be responsible for identifying, testing, measuring and reporting on appropriate new initiatives to drive the business at these resellers

Specific Responsibilities:

  • Act as the primary point of contact to the Sales team
  • Be responsible for development of offline and online/digital trade marketing plans, working with Digital and Media teams to develop the very best plans
  • Be responsible for the execution of TM plans with excellence across resellers
  • Be the marketing expert, building relationships with the sales account teams and reseller marketing teams
  • Manage TM budget for resellers
  • Track and report on execution of TM tactical plans including Marketing calendar, investment plan and key initiatives
  • Ensure TM execution aligns with global asset plan, reducing need for additional regional asset requirements
  • Work with Regional Marketing Manager to identify local asset needs, verifying compliance with creative platform and localizations required


  • Bachelor’s degree preferred in Marketing or related discipline
  • Experience in Trade/Retail Marketing, preferably in a consumer product or marketing services environment, preferred
  • Strong understanding of omni-channel trends that drive traffic, conversion, advocacy and loyalty
  • Experience in developing and executing omni-channel trade marketing plans
  • Strong organizational and project management skills, with attention to detail and accuracy of data
  • Ability to simultaneously manage multiple, diverse businesses and appropriately balance time amongst multiple internal customers
  • Strong communication skills – presentation, verbal and written – and the ability to communicate and collaborate with colleagues at all levels, including senior leadership, account management team, reseller team and other external business partners

Please apply today!



  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V