Onward Search is seeking a Market Research Manager to join one of our client's internal support teams. This group provides consumer insights that inform products, services, experiences and marketing strategies for our credit card business, including both acquiring new card customers and engaging existing customers.
A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors.
Grounded in market research fundamentals – understands what is required to get quality insights and can assess when and how to make tradeoffs between speed and quality.
Experienced using methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to understand better consumer decision making, especially the subconscious realm that consumers often can’t articulate.
Organized – can drive projects to completion, prioritize across multiple requests, and manage a budget.
A great storyteller – can influence by packaging and presenting insights compellingly.
Able to effectively interact with, and impact the thinking of, senior leadership.
A great teammate – brings a positive attitude and is enjoyable to work with.
Provide research support and proactively identify opportunities for improving marketing communications results from a variety of different channels (i.e., direct mail, web, email, mobile).
Lead research to optimize positioning, design, and language of marketing communications before in-market testing.
Actively seek and evaluate new approaches for unearthing insights.
Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas and associated research budgets).
Leverage and integrate primary research, multiple studies, secondary sources, and marketplace intelligence.
Leverage a network of pre-identified research suppliers to execute studies, as well as employing DIY approaches (e.g., Qualtrics surveys and qualitative interview moderation).
Present insights to business partners, senior leadership, and stakeholders that drive business actions.
Integrate and share ideas across the partner teams.
Coach, manage and mentor junior members of the organization.
Bachelor’s Degree in business, market research, marketing, sociology, psychology, or behavioral economics or Military Experience.
At least 3 years of experience in marketing research/consumer insights role.
At least 3 years of experience in the planning, execution, and analysis of market research.
At least 3 years of experience in the presentation of research findings.
At least 3 years of experience with a combination of qualitative and quantitative approaches.
Advanced degree in business, marketing research, consumer psychology, or management consulting.
At least 5 years of experience in marketing research/consumer insights role.
At least 5 years of experience in the planning, execution, and analysis of market research.
At least 5 years on the client side within the marketing research profession.
At least 2 years of experience using Behavioral-based research methods.
At least 2 years of experience using advanced analytic research methods such as choice studies / conjoint.
Does this sound like you? Apply today!
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.