VP of Digital Marketing

Miami, Florida | Permanent | Job ID #44562 |
Posted Earlier this month
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Our client, a online marketing and sales ecomm company, is looking for a VP of Digital Marketing to join their team! In this role you will completely own all marketing initiatives, including brand development and strategy, building and organizing a small team, setting long-term plans, and customer engagement. The ideal candidate has deep experience with digital marketing and is capable of strategically applying that knowledge.


  • Own positioning, messaging, branding, segmentation and marketing strategy.
  • Manage, coach, and continue to build a high-performing marketing team.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design and expand our social-media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Lead product marketing efforts: product, pricing, positioning, packaging, promotion.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to evolve our digital properties and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners.
  • Provide customer insights based on data and research.
  • Translate strategic marketing plan into actionable quarterly targets and initiatives.
  • Build scalable marketing programs that automate and streamline growth.


  • 5 - 8+ years of marketing experience with recent and experience in a leadership role.
  • Experience working with and expanding a multi-million dollar consumer brand.
  • Proven work experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebMaster).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • **Must be able to travel between Miami and Latin America.
  • Excellent written communication skills.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Desirable: fluent Spanish.




  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V