VP of Digital Strategy

New York, New York | Permanent | Job ID #59806 |
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Our client, a leading Pharma and Medical Education agency, is seeking a VP of Digital Strategy to join their team. This role begins remotely as soon as possible. You will get in on the ground floor of a newly established digital strategy practice.

Candidates must be local to NYC as the intention will be to resume some in-person work when safe to do so.

What you'll be doing:

  • Lead the digital strategy development across the agency, becoming a trusted partner to you internal and client partners
  • Develop and execute a research plans including traveling to individual US markets for consumer research
  • Analyze the digital performance of your brands and develop recommendations on how to optimize
  • Take existing consumer insights, sales and demographics data and develop into a solid strategic creative brief with insights about target and product
  • Share your point of view on existing and emerging digital solutions and how they can be best used to support your client(s) businesses
  • Work with your creative and account partners to develop tactical executions to bring creative insights to life through execution
  • Analyze competitive activity and fold those insights and learnings into your strategic recommendations
  • Leverage your strong command of comms planning and channel knowledge to guide to the right tactics
  • Formulate strategies specific to their capabilities through content strategy, personalization strategy, etc.
  • Develop KPIs and tracking plans to analyze the campaigns and provide recommendations off of learnings
  • Support new business pitches across the agency team
  • Support an environment of collaboration and learning amongst your team members and department
  • Manage a Strategist on your team
  • Help with award submissions
  • Other tasks may be required

About you:

  • Strategic and creative thinker who brings 7-10+ years of experience in digital strategy and implementation
  • Significant experience in Medical Education or Healthcare advertising strategy
  • Experience with digital strategy development, multichannel communications and social media
  • Have experience with a top tier branding, digital or advertising agency or client organization
  • Strong analytical skills, utilizing analysis of data to inform strategy and creative work and bring to life the voice of the consumer
  • Inform the team on how to leverage digital mediums to transform the client's business, using sound rationale
  • A team player with strong client development and relationship management skills
  • You are proactive about managing client relationships and identifying and seizing opportunities
  • Strong knowledge of Microsoft Word, Project and Excel

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.