Web Analytics Manager- downtown Boston- consulting/contract role through July 2018.
The nature of the work is focused on creating product and brand demand, understanding external constituents and effectively presenting company or product information. Lead the management of online database marketing programs including strategy, measurement and ROI as well as to develop and communicate strategy to implement the objectives of the organization.
Ensures timely delivery of data, analytics and strategic consulting to support database marketing, media measurement, and marketing optimization initiatives Develop advanced analytical solutions to business problems.
Leads the implementation of analytical solutions using the following techniques: predictive statistical models, multivariate testing, integrating media, syndicated research, and customer data to produce a comprehensive view of the consumer Develop conclusions and recommendations for improving the consumer experience, conversions and retention as well as optimization of marketing for positive impact.Apply
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Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.
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