Web Analytics Manager

San Francisco, California | Freelance | Job ID #47137 |
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Onward Search has an exciting opportunity for a Web Analytics Manager with our client, a leading San Francisco-based audio technology company!

As Web Analytics Manager, you will be part of a new team building out a world-class data science and analytics function. In this role, you will partner with the Digital Experience and Interactive team, integrated marketing teams and business groups to refine and optimize user experience thereby increasing conversion, optimizing marketing channels and informing key UX/UI decisions. Also, you will have deep experience in measuring and setting KPI/benchmarks, customer journey mapping, imparting insights that enable us to drive efficiency of spend and optimize creative.


  • Function as a subject-matter expert on KPI and benchmarks for web analytics to provide actionable insights that will inform site development, UI/UX.
  • Leverage CX tools to monitor & report.
  • Going beyond the basic data to provide meaningful benchmarks, ‘metrics that matter,’ to be used for A/B testing and optimization.
  • Craft stories that present learnings in a visual and compelling format.
  • Work in close partnership with marketing teams to optimize site engagement and performance.
  • Manage partner relationships with all relevant vendors and help audit these relationships.


  • 5-7 years of overall web analytics at large agency and/or client-side at a large company.
  • Bachelor or Master’s degree in marketing, statistics and/or business.
  • Highly proficient in online marketing and web analytics tools (e.g., GA 360, Omniture), site optimization tools, E-com backend (e.g., Shopify), CX platform analytics tools (e.g., Foresee, Opinionlab, UserTesting, Hotjar).
  • A proven understanding of web analytics best practices (e.g., KPI, benchmarks).
  • A proven track record of overseeing site testing from a consumer/customer perspective including methodology, measurement of success, etc.
  • Strong Excel and database management (e.g., SAS, SQL, SPSS) analytics tools experience.
  • A track-record of translating data into compelling stories for stakeholders with differing levels of experience.
  • A data-driven mind who can foster rigor and discipline in all that we do, to help drive consumer engagement.
  • Ability to build plans cross functionally working with content teams, digital and social teams to drive effective outcomes and inform business decisions.
  • Comfortable working within a test & learn culture that’s known for speed, agility.
  • Experience using social listening tools (e.g., Netbase, Sprinklr, Radian6).
  • Hands-on experience using data/analytics dashboards (e.g., Tableau, Beckon, Origami Logic).
  • Demonstrated ability to work collaboratively across a matrixed organization.
  • Strong communicator with the ability to drive and influence strategic buy-in from stakeholders and business groups.
  • Analytical and data-drove mind-set.


  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V